The brand on these new towels is Charisma. I expect them to last a long time, perhaps longer than the previous set, because all the edges are folded over twice and then hemmed.
The older, harsher towels only had the narrow ends hemmed, and the sides were just the base fabric, which eventually frayed almost beyond repair. I was able to fix the hemmed ends by restitching, and I tried stitching up the sides with a kind of zig-zag basting stitch, but some threads still come loose with washing. I figure the price of new towels was less than the cost would be of getting a machine that can do serged edges and the thread etc. I'll keep the old towels for wiping down cars and things after they've been washed.
I figure ten years is probably the usual max lifetime for a bath towel that gets regular use. Yes?
I have some bamboo bath rugs, and they are quite soft. I like them because they have a backing that doesn't deteriorate - it's kind of a rubberized texture to the backing, not a layer, so it doesn't flake off in the washer or dryer, and it doesn't seem to get brittle with age.
I wash the bath towels in the Neptune on the boosted hot setting, with Kirkland HE free and clear liquid. After washing, I air fluff them for 20 minutes in the dryer, and then hang them up to line dry, weather permitting. If necessary, after line drying, I'll run them through another air fluff after line drying.
PS-I remember there were some issues with some European detergents with a phosphate substitute leaving holes in fabrics that had certain sorts of dyes on them. Perhaps that was the problem with the P&G Actilift and the bamboo undergarments?