I've not been happy with ZEST since the reformulation, either. I was especially unhappy when P&G dropped their Whitewater Fresh version, which many folks, including me, really liked. I even wrote P&G a letter, protesting their reformulation and their dropping the WF version. I got a standard letter back, stating that the changes were due to demographics, preferences, etc., but my comments would be forwarded to the ZEST team. I've heard MANY complaints about the changes. Wonder if this company aquiring ZEST will go back to the original formulation and bring back the scents we liked?