Persil History Thread - Info/pictures/videos appreciated!

[paulc]

Hotpointfan,

Persil Revive was a home "dry cleaning" kit. Basically you had a big plastic bag with a zip lock seal at one end and a packet of treated sheets ( a bit like big baby wipes ). You put your item to be dry cleaned in the bag along with a sheet and popped it in the dryer on high heat, for the life of me I can't remember how long for though. There was another brand of "dry cleaning" product that was the same but I forget the name. I think they were withdrawn as the didn't really work, they were ok for freshening things up but didn't actually clean, also you could only do one item at a time. A friend used one in his washer dryer and almost ruined a suit jacket and thought he had set in creases, luckily the dry cleaners was able to rectify the problem.

PaulC

 

[superelectronic]

The other tumble dryer dry cleaning product around at a similar time was called SVIT. Catchy name, eh! Possibly about as effective as spit...

 

I think the Persil version replaced it in the shops.

 

[launderess]

Dryel

Was the version sold on this side of the pond and yes, it was equally useless for "dry cleaning" at home. Oh and the scent waffed around one's home and garment for days was equally repellant.

True dry cleaning is the immersion of garments into a solvent solution "charged" with a bit of water. Chucking items into a bag with a wet cloth then into a dryer isn't the same thing.

 

[MrX]

Dryel was marketed in Ireland too. It was useless!
Also, it confused he heck out of sensor dryers, many of which don't necessarily have a long-enough manual timed cycle.

 

[launderess]

To Be Clear

Thus far your thread pertains to the history of Persil as sold by Unilever (formerly Lever Brothers) in the UK. Persil actually goes back a bit further (as mentioned partially by Moi above) with the invention of the original by Henkel.

 

[zanussi_lover]

Persil History

From What I remember

Persil Automatic was Launched in the 70s sometime

Persil Non Biological released in 1984

Persil Liquid came out in 1987/1988

Concentrated Persil came out in 1991 as did Persil Colour

Concentrated Persil reformulated in 1992 as Persil Micro System/Smaller Compact Liquid Released

In May 1994, they released Persil Power which then got scrapped because of damage to clothes, and reformulated in 1995 as New Generation Persil.

In 1995 Persil Finesse, was launched for wool and delicates.

In 1996, it was called Persil Automatic, and in 1997, the Persil Liquid was reformulated to help work deeper into clothes.

In 1997 Persil renamed to include - Persil Performance (bio), Persil Non Biological, and Persil Colour changed to Persil Colourcare.

In 1998, Persil Tablets were launched, initially as one layer tablets, but then they were reformulated as two layer tablets.

In 1999, Persil extended its range to include, Persil Colourcare tablets and Persil Non Biological Tablets in its line up.

In 2001, Persil Capsules released

In 2002, Persil Changed its formula to include Fizzing action into its Bio Powders and Tablets.

In 2003, Persil Liquids replaced to Persil Liquigels, also 2003 was the year Persil Aloe Vera was released.

In 2007, Persil Launched Persil Gel Tablets and it was the year Persil Small and Mighty was Released (March 2007)

In 2010, Persil Capsules were Compacted meaning you only needed one per wash rather than two.

In 2012, Persil Released Stain Booster Technology into its detergents, to work better in quick wash cycles.

 

[zanussi_lover]

What Happened to Comfort Refresh?

It was a Fabric Refresher Spray, it smelt absolutely amazing, like the original Comfort Blue used to smell.

http://patrickholden.co.uk/wp-content/uploads/2011/04/comfort-refresh-300x168.jpg

 

[paulc]

zanussi_lover

Am sure Persil non Bio was around before 1984 but one thing you missed was Persil Pure Non Bio.

 

[aquarius1984]

Persil automatic was created and placed on sale around 1968 1969 actually and was NON BIOLOGICAL

Until Ariel automatic came along in the early 80s Persil auto plodded on as a non bio although it wasnt called so nor marketed as so.

Ariel biological changed the market thus needing Persil to change the auto formula to biological NEW SYSTEM PERSIL.

Hoards of people were complaining of rashes and allergies Mums at the top of the queue raving about the enzymes not previously used were causing these issues.

thus Persil kept its biological offering as NSP auto and Marketed its old formula albeit re vamped as a gentle non bio version by 1984.

 

[electradeluxe]

in reply 32,what's the dark blue box of persil next to the delicate liquid? i can't seem to remember it

Neil

 

[aquarius1984]

Persil Crease release. very short lived too,

 

[spoodles]

I think they were the short-lived 'easy iron' tablets.

 

[electradeluxe]

thank you!! now i remember

 

[seamusuk]

The First Persil Automatic Ad....

Has a very proper man in a suit advising that "The new front loading machines" work best with less suds(A 3203 Widebody Keymatic is used to demonstrate)....The next one ? features the illusive Hotpoint 1600 then by 1983 there was this....

Seamus

 

[hotpointfan]

Seamus

Love the ad, thanks for that.

This one is one of my favourites!

 

[kenmoreguy89]

Jacob, did you get my emails? Hope all is well! hope you enjoyed the detergents that I sent you.

Did you maybe manage to ship out the Daz for me?

Thanks

Freddy

 

[MrX]

Ariel hit the UK and Ireland market in 1967, launching the first biological (enzyme) detergent.
It was around for a long time by the early 1980s!

 

[hotpointfan]

Quich Questions

1. Was Liquigel discontinued because of S&M?

2. Why does no-one now reccomend Persil?

Thanks for your posts so far!

 

[aquacycle]

Why does no-one now reccomend Persil?

I ALWAYS recommend Persil. Both myself and my Mum use it regularly. It's on a par with Ariel in terms of washing results.

 

[hotpointfan]

Aquacycle

Me too, always a Persil product open, on reply 37 is my current stack.