Compact powders
Paulc makes a good point, products have been gradually getting more concentrated.
When Ariel/Daz etc Ultra was around, the 2.0kg box size would get you 22 washes. The current 22 wash box from P&G is now only 2.4kg - so they're now not far off what they were anyway.
In agreement, back in the early 90s, the market was just not ready for them, but now, with ever increasing focus on being envinromentally friendly and products becoming increasing concentrated - I think they're ready now.
Suppose the only reason why there hasn't been any changes/pushes on powder is because PG and Unilever would prefere everyone to use liquid and capsules.
Paulc makes a good point, products have been gradually getting more concentrated.
When Ariel/Daz etc Ultra was around, the 2.0kg box size would get you 22 washes. The current 22 wash box from P&G is now only 2.4kg - so they're now not far off what they were anyway.
In agreement, back in the early 90s, the market was just not ready for them, but now, with ever increasing focus on being envinromentally friendly and products becoming increasing concentrated - I think they're ready now.
Suppose the only reason why there hasn't been any changes/pushes on powder is because PG and Unilever would prefere everyone to use liquid and capsules.