persil

[aamassther]

"No one is "bashing" anything, merely trying to determine what sort of product Dial is marketing. Henkel can slap their "Persil" brand onto anything but that does not equal whatever is inside will behave in the same manner as German Persil."

That was my point as well. US companies have a history of exploiting well respected names while cheapening a product. Ex. PG with their US Ariel formula that was dreadful, poor Maytag, WCI and Kohlberg's purchase of Singer, Pfaff, Husqvarna Viking. Coupled with purex, a budget brand, makes me suspicious.

Nmassman, thanks for the follow up. I hope your info from the rep is more accurate than mine from the CS rep. Please let us know your results!

 

[mrboilwash]

"...as one most certainly has more water than the other&

Just think of Unilever Persil Small And Mighty compared to Ariel Excel Gel.

Both products equally have listed 15-30% Anionic surfactants, 5-15% Nonionic Surfactants and Soap, < 5% Phosphonates

Both products require approximately a 35 ml (35 vs.37ml) dose for a standard load.

One is a thick gel and the other one has a watery texture, which can be easily flushed down the detergent dispenser.
I have my serious doubts about if one had more water than the other.

Of course some surfactants have a paste like texture at very high concentrations, but we are still miles away to see such high concentrations (which might be even dangerous) in laundry detergents for residential use.

 

[roscoe62]

checked online

with a Persil dealer here in Canada and there is only one Persil available now in the universal powder and now have other brands like MIR gels, Super Croix detergent and Minidou softener ,when there was always a fair amount of choices with mega pearls and gels, these newer liquid detergents I'm unfamiliar.

 

[jerrod6]

Nmassman

Ok start doing laundry already! LOL we are a crazy bunch!

Let us know how you think the white Perls work.

I am unsure if it is meant that we use the liquid on colors, but I have a feeling that is what is intended even though it doesn't say so. The Perls says it's for whites. Given washers sold in the USA today don't even use 98F for hot water, I can see that the liquid may work well on colors and then if people want to wash whites and get them white they will use the Whitest White cycle which is a temp over 120F or a bit more. Sanitize is around 167F so perhaps this white perls will be just fine for the majority of the NA laundry market.

I don't know how Persil works in countries outside of Germany or what is in the formula but you would have to think that it would have to be made to adjust somewhat to the way people do laundry in those countries. I mean does the German Persil work as is in Mexico?

It wouldn't make business sense to enter a market and expect that market to operate the way your home market does. The first thing to do is find out the market conditions in this case the laundry habits. Henkel has done this by buying Dial. Yes the label says a Henkel company but this is legal speak. The best financial way for a company to operate in a foreign company is to become part of that country's legal system and that is what Dial is to Henkel a subsidiary. Dail is here but the shots are being called from the parent company.

Next look at the conditions. No washer here is using anything near a boil wash that is common in EU in fact no washer is even using what anyone here would consider HOT water unless it is sanitize or whites whites. No one in the majority NA market cares about the use of OBAs...they don't care...If they did no one would be buying Tide or anything else and using it on colors, and companies would not have added it to even Cheer with darks. So there is that. Many people are not even using a detergent with Oxygen bleach...I mean what for? ..we have chlorine bleach falling off the shelves and into the isles.

The majority is not going to buy a separate detergent just to wash colors. Never mind that I use more of this than detergent for whites....folks aren't used to this and will bulk at the suggestion.

So I am ready to see what the USA Persil will bring with the knowledge that it could be different. In the end it doesn't matter because in the end this going to be PERSIL we will have.

Nmassman - you got that laundry load finished yet?

 

[nmassman44]

Nope not doing laundry until tomorrow, as tempting as it is, but I know how this is going to perform. The liquid is alot like the gel that Persil imported here so my thinking is that they dont want to call it a gel quite yet. One thing though, the MegaPearls powder is going to have a problem with the container...I can see that already...the powder doesnt "drain back" into the bottle and gets hung up on the ledge area...making it harder to twist the cap on...I took the pour insert out already.
The powder says its good for colors as well but I am going to both thru the paces with both my Frigidaire built front loader and the SQ washer. I do like the scent of both so we will see how it carries over to the dryers.
Now if Henkel was smart they would bring over Somat for the dishwashers....my Miele dishwasher loves the stuff...

 

[supersuds]

I like the Somat, too, however...If they did bring it out over here, it wouldn't have phosphates, so would definitely not be the same as the European versions. I understand Persil has not had phosphates for a long time, though.

 

[maytagbear]

Other retailers?

So far, only Wal*Mart has been mentioned....I am wondering if anyone has seen Persil sold elsewhere, like Target? I will shop at Wal*Mart, but I prefer to shop elsewhere.

Lawrence/Maytagbear

 

[logixx]

I'll hild my breath until someone posts the exact ingredients list. Even Persil in Germany comes in different formulations. The regular blue gel has the full formula, while the lavender scented one lacks like half of the enzymes. You can't tell the difference unless you go online and pull up the ingredients list. In the most recent test by our consumer magazine, Persil Universal Megaperls was the top rated detergent - only outdone by Ariel due to its superior stain removal.

For now, persil.us redirects me to Henkel's North American website.

 

[launderess]

Purchased a bottle of the color gel by Persil several months back and cannot say am truly 100% a fan.

While it cleans well enough and is gentle on colours the whiff is a bit much IMHO. Worse whatever Henkel uses as a fixative to give the fragrance staying power, well does. Noticed that touching laundry when damp the scent came off one one's hands, ironing board, etc... In fact went back to the ironing board a week after doing some shirts laundered in Persil color gel and it still reeked.

Happily found several boxes of Persil Mega-Perls for colours at a good price so am sorted for the duration.

The Laundry Room over at Garden Web has picked up the scent, so that is them for you. Sources there echo same; Miele no longer sole importer of Henkel laundry products, same versions as from Europe....

It is odd that Henkel released Persil in Mexico some time ago it seems and yet still no complete ingredient list on that website. Henkel's annual 2013 shareholder report makes no mention of either Mexico, Canada or USA Persil in particular beyond the standard "seeking to expand in North American markets"....

Did find something from Henkel's CEO saying recently the company wished to increase its laundry market share from about 18% to around 23% to compete better with P&G. Studies have been done on pricing in America as well as consumer behavior. Henkel also sent a team to Silicon Alley to conduct research as well.

Still do not understand the purpose of leaving an activated bleaching system out of those Persil "perls". Can see the liquids/gels going up against Tide, but again various Tide powders with bleach (oxygen) will eat that competition alive.

Of course it could be that Henkel decided "if you cannot beat them, join them" and bowed to the American love affair with chlorine bleaches. That or we will soon see some sort of "pod" or other delivery system for oxygen bleach sold separately.

Regarding high-froth Henkel detergent it seems versions of Persil are sold in that format. Saw one version for Saudi Arabia where IIRC top loading, hand washing and even wringer washers are popular. The later due to water being a hot commodity wash and or rinse waters can be reused which helps stretch the stuff I suppose.

Tide liquid is also on sale at Wally World for near the same price as Persil "Pro-Clean". According to Walmart circulars one has seen this sale price is only good through 7 March. If true wonder what will be the normal price? Also sticking strictly to Walmart (if that is the plan) won't do much to compete against Tide. We do not have Wally Worlds in NYC, but they are in nearby areas such as New Jersey.

 

[neptuneguy27]

Purchased

So I went to Walmart today and picked up two bottles of Persil; one liquid(gel) and the other Megaperls. I have washed two loads in the liquid and can safely say this stuff is the real deal. Smell is the same, consistency is the same, sudsing the same, as well as the clear rinsing. I'll be running a load of white towels with the perls shortly and I'll report back on its whitening ability. But even the perls smell exactly like Universal Persil though the blue speckles are a lighter shade of blue than usual.

This does look promising. I used to be a faithful user of Persil for years but the cost just became prohibitive. I am glad to see it finally on these shores in mass distribution...I just hope it doesn't get yanked off the market like every other product I like!

Chris

 

[jerrod6]

This was my day to shop as well and I swung into Walmart to check. Persil was there, so I bought the liquid and the Perls.

I won't use them until Sunday or a day next week. I have a bottle of Persil for colors and the blue looks and smells just like it. The Perls smell like Megaperls for white but this will be interesting because I don't see anything about oxygen bleach. Although I wonder if we see the words bleach on the outside of Tide powder just to sell it. I mean there is nothing on the front of the box of Persil Megaperls for whites or Miele for whites to say it contains bleach. You can only find this out if you flip the box to see the list of ingredients. The listing on those boxes is in accordance with the EU labeling policies, but here in the USA we almost never see a complete list of ingredients for any detergents.

Chlorine bleach rules in the USA and I wonder how many people will still use it along with oxygen bleach anyway. I mean even the newer Miele machines sold in the USA have a chlorine bleach dispenser don't they?

I did look up the trade mark Pro white technology being used on the box. It just says that it was taken out in October 2014 by Henkel of Germany, and has to do with bleaching preparations and other substances for laundry.

One thing bothers me about the packaging before I even use it. The dosing cap. For the liquid and Perls it says to use line 1 for small loads and line 2 for larger loads. This "line one for small loads" is the practice in the USA so not too surprised. BUT where is the line? This red cap has no line - just like the rest of the Purex caps. Oh there are these small and large bars(as in bar chart) in the caps but you can hardly see them. The instructions also give you the dosing amounts in ounces so that's the way I will use it until I see how the stuff works.

For the Perls they will fall back down into the bottle if you shake them back but I found that the reason some of them are up at the top is because the bottle is full to the top. They may fall back into the container easier when there is less in the bottle or you could just widen the slit in bottom of the spout to allow them to fall back easier or I guess cut the thing out like Nmassman. I think this spout for the Perls was not the best thing, but It is probably cheaper to produce than designing something else. Never expected to see this in a liquid type bottle, but these containers probably fit better on the store shelves beside all of the other containers full of liquids.

I guess Henkel made an agreement to sell this to Walmart first. Not surprising since I think overall in the USA they are one of the largest supermarket type retailers. Next these need to get into all of the other stores especially Target and other popular stores throughout the regions of the USA.

Neuptuneguy Thanks for the first review of the liquid!

 

[neptuneguy27]

Some observations

I just washed a small load of white bath towels using the Perls. I must say I am impressed. If there is no oxygen bleach in the product then Henkle must have come up with something just as good; the towels are as bright white as they ever were! They also rinsed well which left them very soft and fluffy. I did notice that these Perls seem to be somewhat smaller than the ones I am accustomed to. They also dissolved quite quickly in the water. Which is good considering american washing machines with a relatively short main wash cycles.

Sudsing seemed to build up towards the end of the 25 minute main wash cycle but by the 2nd of three rinses the water was pretty clear. I used the 1.5 oz measure called for on the bottle for a regular sized load.

I agree with Jerrod about the caps and spouts for these bottles; they could be better designed. The markings are near impossible to read or see. I am glad at least they give you the exact measurement on the bottles.

I have attached a picture showing the towels washed in Persil and the ones done with my usual Tide Pod and 2 oz of Sodium Percarbonate. The Persil washed towels are on the left and the Tide towels on the right. The Persil towels fluffed up quite a bit. Which generally never happens with Tide or Wisk.

@Jerrod: You're welcome for the Liquid review. I'd be interested in hearing your thoughts on these 2 products as well as everyone else's.

Chris

 

[launderess]

Well if anyone is considering purchasing, I'd so do while the price is ten dollars a bottle. Should member opinions prove correct that this is the Real McCoy then German Persil at those prices are a steal.

If the blue liquid/gel does not contain OBAs then it would be for colors same as the German version.

 

[nmassman44]

Actually the $9.97 is the price point for Persil...was told that as well by the Henkels rep. I asked if it was going to change and he said no. Coupons will be coming out as well to get people to try it. But I agree that they will have to improve the cap and bottle some. If they used a clear cap with clear markings that would help and put the powder in a better bottle or box with a scoop.

 

[jerrod6]

Chris. The towels. Are the towels on the right the same brand as ones on the left and the only difference is the detergent?

Yes I didn't do wash last week so this is my week for many loads so at the end I will have something to SAY.

Thanks for the pictures.

 

[jerrod6]

I don't have any white towels to test the Perls on, but I have a lot of coloreds to test the liquid. However - I do wear a lot of tighty whitey underwear briefs so that will be my test for this week. That and white dress shirts with collar soil.

Hmm... that last pair of underwear - that was worn for three days in a row - and around those leg openings - yes that's a good test.

 

[launderess]

Well This Is Going To Be A Fine Kettle Of Fish

To various Miele dealers selling or who sold German Persil for years here in the USA.

Happily am protected from temptation for the time being as we do not have Walmart stores in NYC. Well not in Manhattan anyway.

You can often find Tide liquids on sale for around ten dollars a bottle, but don't think P&G is going go lower the price across the board that low permanently to go against this Persil product.

This brings up an interesting topic as to just where the Dial Corporation intends to sell these Persil products. At least here in NYC shelf space in the laundry aisles is at a premium and P&G has much of it. The larger superstores such as K-Sears on Astor Place, Costco and even "big" supermarkets may have more room.

 

[neptuneguy27]

The towels

Jerrod6: Yes, those towels are the same brand. They were purchased as 6 pack from Costco last year.

The two towels on the right were washed in a Tide Pod with Downy fabric softener when they went through the wash. The stack on the left was Persil and Downy. I am still impressed at how little of the Persil is needed to get the job done.

As far as the liquid/gel is concerned: I washed two colored loads with it yesterday: lights and darks. The dark load looked particularly good. Blacks didn't appear faded the lighter colors were brighter/sharper.

 

[nmassman44]

So far I am quite impressed by this detergent. The liquid was very effective in getting out stains and no fading as well. The powder I used on my whites and it took care of every stain that was in the load. I noticed and expected it as well, to rinse completely out, and it did not disappoint. Plus the scent is rather nice too. I think I will be able to kiss my Tide Boost Pacs goodbye ...no need for them now.

 

[zipdang]

East Coast only?

Bit the bullet and checked out four different Walmart stores in the area to no avail. Is the US rollout of Persil thus far limited to the East Coast? At least my search wasn't completely fruitless. One of the WM stores I was in had two remaining boxes of powdered Tide with Bleach HE, so I got one of those. Haven't seen that stuff on store shelves around here in quite a while.

 

[esty]

Not every Wal-Mart on the east coast carries Persil yet. I live in central nj and checked three nearby Wal-Mart's. None of them got it in yet. I will keep checking when I go. I have yet to see the Tide turbo as well.

 

[zipdang]

Good point about the Tide Turbo. Didn't see any of that on any of the WM's shelves yet, either.

 

[iheartmaytag]

Persil

Was all over the Wal-Mart flyer in today's paper.  

Since it has been snowing all weekend, I just found the car about an hour ago.  Won't even attempt an outing til tomorrow when I go to work.   Maybe tomorrow evening before it gets dark. . . (still can't drive after dark)

 

[logixx]

I wonder if you'll see Vernel at Walmart in the future, too?

 

[neptuneguy27]

Vernel

One can only hope

 

[launderess]

And it begins

Duo-Caps

 

[launderess]

More

Power-Perls

 

[launderess]

Finally

Power Liquids

 

[launderess]

Looks Like Henkel Has Gone From Sublime To Ridiculous

That is from high brow Miele being exclusive seller of Henkel Persil products to Wally World.

http://https//www.facebook.com/PersilProClean?brand_redir=1

 

[powerfin64]

I have seen the "Tide with Bleach Turbo HE" here at one of the local Walmart for a while, but checked last night for persil, but nothing. Sounds like the east coast is getting the persil, and we've got the Tide turbo HE here on the west coast. I've seen this sort of thing happen before, east coast with that, west coast with this. I hope persil does make it here sometime.