Can't see Henkel Germany going toe to toe with P&G with another top shelf laundry detergent for the USA market. Tide is having its own problems of late with sales and it is not just due to the past recession.
When forced either by economic circumstances or whatever reasons to go from Tide to other brands many consumers found little difference. Thus when things returned to normal they stuck with whatever new products. Tide liquid detergents are on sale somewhere in my NYC area every week. If not Tide then other P&G laundry products.
P&G invests *huge* R&D developing Tide to suit a variety of local laundry conditions from water to soils all across the USA. It has locked down the patents for activated oxygen bleaching systems going back to the days of Biz and Oxydol which later went into Tide With Bleach.
The Dial Corporation is more known for value brand detergents (Purex, Trend, etc...), and without a detergent for whites with a bleaching system those "perls" are going to be eaten alive by P&G/Tide.
Henkel Germany hasn't produced high dilution detergents for ages. In order to compete in the American market these new Persil offerings will have to deal with washing machines that range from 24" to large top loading but still "HE". The amount of water these machines use as well as how they wash vary.
Henkel/Germany IIRC also ceased production of liquid detergents in favor of gels. So why is Dial selling a liquid product which means it contains more water?
When forced either by economic circumstances or whatever reasons to go from Tide to other brands many consumers found little difference. Thus when things returned to normal they stuck with whatever new products. Tide liquid detergents are on sale somewhere in my NYC area every week. If not Tide then other P&G laundry products.
P&G invests *huge* R&D developing Tide to suit a variety of local laundry conditions from water to soils all across the USA. It has locked down the patents for activated oxygen bleaching systems going back to the days of Biz and Oxydol which later went into Tide With Bleach.
The Dial Corporation is more known for value brand detergents (Purex, Trend, etc...), and without a detergent for whites with a bleaching system those "perls" are going to be eaten alive by P&G/Tide.
Henkel Germany hasn't produced high dilution detergents for ages. In order to compete in the American market these new Persil offerings will have to deal with washing machines that range from 24" to large top loading but still "HE". The amount of water these machines use as well as how they wash vary.
Henkel/Germany IIRC also ceased production of liquid detergents in favor of gels. So why is Dial selling a liquid product which means it contains more water?