Swedish kitchen adverts part 2

[vacbear58]

Kitchen Furnishings From 1967

This is a long film, but lots of great shots of appliances. As we have discussed before the Husqvarna washer and dryer are "badged" AEG products. I wonder what the older washing machine which appears earlier in the film was?

 

[vacbear58]

I recognized "mother" straight away

I was sure we had discussed this particular advert early on in the previous thread but I could not find it. Anyway, six years on she appears very different and the kitchen styling has changed to be very much of the 1970s where the earlier one is very clearly 1960s style. Anyway, it will do no harm to see it again

 

[foraloysius]

Is that a washer in the 1967 film? Or a spin dryer? It looks rather small for a washer, but not sure.

The stove in the 1973 film has ring heating elements in contrary to what we see in other films, in those the stoves have solid elements.

 

[vacbear58]

I think it must be a washer, its a bit tall for a spin dryer. And its right beside a wringer that they must have raided a museum to get LOLOL

Well spotted on those radiant rings, I had not noticed that at all. They look somewhat different to those we had in the UK, which were very common in the 1960s and 70s, ours were much more like US rings, or at least those used in GE appliances for example

 

[davey7]

PLAST! Love the love of plastics in '67.

Yeah, solid burners were the standard in Nordic kitchens. That double fridge-freezer is the suburban (and even often apartment) standard there.

 

[foraloysius]

Corall

 

[foraloysius]

Here’s an add for a Skandiluxe washing machine, a top loader like we have seen more in the videos here. From the early 80’s so 40 years old.

https://link.marktplaats.nl/m192810...aign=socialbuttons&utm_content=app_ios_tablet

 

[foraloysius]

A commercial about lighting with a few nice kitchen shots too. Including a countertop dishwasher I've never seen before at 4.53 into the video.

 

[foraloysius]

We arrived in the year 1968 with a Comfort commercial.

 

[foraloysius]

1968

These Philips stand mixers turn up now and then. Handmixers even more, also older models. I still love the design.

 

[foraloysius]

1969

Bio Luvil detergent

 

[foraloysius]

1969

Inspirational commercial for fitted kitchens. I love the comment from someone who says 54 years later the kitchens shown are more modern than their kitchen now. lol

 

[gansky1]

 

 

Thanks, again, Louis.  Always enjoy seeing the kitchens and appliances from the day.  When I was in high school, I used to sit at the public library downtown paging through the home magazines from all over and was always excited to see the sleek European designs and modern rooms in comparison to the heavy, dark wood and colonial styles popular here. 

 

[foraloysius]

You're welcome Greg, I too loved looking at modern design already at a young age. Scandinavian design was really fascinating to me and still is. I never understood the trend to heavy dark interiors either. Felt like it was going backwards.

 

[foraloysius]

1968

This is a commercial for the "Handelsbanken". But between the 7th and the 12th minute we get to see some nice details of the Asea Skandia appliances. Especially the inside of the dishwasher I find fascinating. It's from 2 weeks ago, I don't know how I missed this one. lol

 

[foraloysius]

BTW, 1968 and the door opens automatically. Take that Miele! ;-)

 

[foraloysius]

1969 Asea Skandia

Almost the same commercial as in the previous video but this one doesn't show the dishwasher door that opens automatically, but it does show the under counter topload washer at the end of this commercial. I think they say that it spins at 600rpm. Makes sense considering the model is 600 too.

Asea Skandia was renamed a few times, we know it nowadays as Asko.

 

[foraloysius]

1969

Commercial for a house being built. I think this is a kind of catalogue house, but not sure. Great modern interior, very significant for that time. The kitchen is not very spectacular. Notice the two single beds in the master bedroom. More or less a standard back then and often still is.



Philips first vacuum cleaner with automatic cord rewinder.

 

[davey7]

Ytong

Yes, Ytonghus was a 'catalogue' house producer (or in English, prefab). Ytong is lightweight concrete, sometimes called AEC for autoclaved aerated concrete - i.e. concrete with air bubbles in it. It's a Swedish invention. It's light, easy to cut and a decent insulator.

That house has white Mexi-tegel veneer - the epitome of Swedish Suburban Chic in the 70's, with dark brown/black stained windows and wood trim.

 

[foraloysius]

1970

Futurum hoods, drying cabinets, shower units and bathroom furniture.