Swedish kitchen adverts part 2

[foraloysius]

1969

Inspirational commercial for fitted kitchens. I love the comment from someone who says 54 years later the kitchens shown are more modern than their kitchen now. lol

 

[gansky1]

 

 

Thanks, again, Louis.  Always enjoy seeing the kitchens and appliances from the day.  When I was in high school, I used to sit at the public library downtown paging through the home magazines from all over and was always excited to see the sleek European designs and modern rooms in comparison to the heavy, dark wood and colonial styles popular here. 

 

[foraloysius]

You're welcome Greg, I too loved looking at modern design already at a young age. Scandinavian design was really fascinating to me and still is. I never understood the trend to heavy dark interiors either. Felt like it was going backwards.

 

[foraloysius]

1968

This is a commercial for the "Handelsbanken". But between the 7th and the 12th minute we get to see some nice details of the Asea Skandia appliances. Especially the inside of the dishwasher I find fascinating. It's from 2 weeks ago, I don't know how I missed this one. lol

 

[foraloysius]

BTW, 1968 and the door opens automatically. Take that Miele! ;-)

 

[foraloysius]

1969 Asea Skandia

Almost the same commercial as in the previous video but this one doesn't show the dishwasher door that opens automatically, but it does show the under counter topload washer at the end of this commercial. I think they say that it spins at 600rpm. Makes sense considering the model is 600 too.

Asea Skandia was renamed a few times, we know it nowadays as Asko.

 

[foraloysius]

1969

Commercial for a house being built. I think this is a kind of catalogue house, but not sure. Great modern interior, very significant for that time. The kitchen is not very spectacular. Notice the two single beds in the master bedroom. More or less a standard back then and often still is.



Philips first vacuum cleaner with automatic cord rewinder.

 

[davey7]

Ytong

Yes, Ytonghus was a 'catalogue' house producer (or in English, prefab). Ytong is lightweight concrete, sometimes called AEC for autoclaved aerated concrete - i.e. concrete with air bubbles in it. It's a Swedish invention. It's light, easy to cut and a decent insulator.

That house has white Mexi-tegel veneer - the epitome of Swedish Suburban Chic in the 70's, with dark brown/black stained windows and wood trim.

 

[foraloysius]

1970

Futurum hoods, drying cabinets, shower units and bathroom furniture.

 

[vacbear58]

Philips Steam Iron, Mixer & Freezers

The fridge part of the combo fridge freezer looks incredibly high, even for me and I am 6ft 4in tall!

 

[ozzie908]

@vacbear58

I would need to have a ladder built into the kitchen to get anything out that fridge .....lol

 

[foraloysius]

Yes, amazing. A separate fridge and freezer side by side would make more sense.

And look! There’s the anemic mixer again.

 

[foraloysius]

1972

Bio Luvil detergent.

Very colourful duvet covers!

And the man has very 70’s hair ;-)

 

[appnut]

Louis, what was the washer brand in the 1969 commercial next to the drying cabinet as well as the washer in the 1972 commercial? I thought the 1969 kitchen wasa quite unctional and nice, it even appeared to have a dishasher in it.

 

[foraloysius]

Bob, those washers are Asea Skandia machines, the brand that devellopped into Asko.

 

[foraloysius]

1973

Not a kitchen appliance but an Electrolux vacuum cleaner

 

[donprohel]

Electrolux Z320 is an old friend...

That's exactly the vacuum we had at my parents' home, really built like a tank, with a chassis made of die-cast aluminium

 

[foraloysius]

1973

Kalmarkök, a fitted kitchen with harvest gold appliances and interchangeable fronts.

 

[foraloysius]

1973

Same kitchen, but this commercial is about the appliances. Brand is Kockums. The dishwasher looks like a Husqvarna.

 

[jamiel]

That cookstove is cool--never have seen the vertical separator. It actually looks like a North American stove width-wise.

 

[appnut]

I like that stove with the rench door double doors.

 

[davey7]

Yeah, that range looks wide. I've never actually seen a coil cooktop in Scandinavia - only solid plates (dang, can't remember the name right now) or halogen - show's how long it's been since I was there. That fridge is pretty much the standard size there. And boy did they go for the trendy colors and dark edges. I've got to find some of the dark green and poppy that there popular.

I think that the mid-70's is when the cooktop and wall oven started being more and more popular - but the 90's a wall oven and microwave were pretty much standard in new construction. Not so much in apartments, but it was common.

 

[foraloysius]

I think I’ve seen a coil cooktop before in one of the commercials but indeed the solid burners were the standard just like in Germany and the Netherlands.

 

[foraloysius]

Found this Asea washing machine for sale on a Norwegian auction site. It hasn't been used in a long time hence the low price. Because it's far away I thought it was better to post it here with all the other Scandinavian material.

https://www.finn.no/bap/forsale/ad.html?finnkode=313910981

Here are some pictures of the Asea Scandia Elektra 800T.

 

[davey7]

Two hundred kronor is practically free! OK, exaggerating a bit there. But still cheap.

When I lived in Norway as a kid our washer broke and the LL bought a new Zanussi with a funky formica top. Front loader obviously.

 

[davey7]

Right below it was an English Electric washing machine which was manufactured in Canada!

Love the multiple labels with the Norwegian importer at Stortingsgaten 18...

https://www.finn.no/bap/forsale/ad.html?finnkode=313907637&ci=7

 

[foraloysius]

That English Electric was manufactured by John Inglis co. limited from Toronto. Is that machine related to the Whirlpool Inglis then?

 

[vacbear58]

Wash And Rinse

The EE machine is certainly a strange one. Compared to the UK manufactured version much of the machine has been reversed, note the controls and I don't recall ever seeing a power wringer with the drive post on the right hand side of the machine - the picture does not appear to be reversed as the English Electric wording appears correctly. The wringer appears different from the UK version but that is no surprise as it would have been sourced from Canada. I wonder why it was imported from Canada rather than the UK, it was even manufactured with European voltage components and a heater - very strange for a US or Canada manufacturer.

English Electric had a long association with Westinghouse rather than Whirlpool manufacturing FL automatics based on the Spacemates and later Westinghouse machines.

Here is a video of the UK version lovingly restored by our friend Darren (Slowspin66)

 

[chestermikeuk]

English Electric wash & Rinse

Funny seeing it reversed and the wringer mechanism is rounded not squared like ours, probably probably built under license by John Inglis & Co , Toronto. Great to see these washers around the world !!

https://www.flickr.com/photos/chestermikeuk/albums/72157601120082129

 

[chestermikeuk]

Asko Asea Top Loading Washer

We have the later Asko 1200 series h-axis top loading washing machine , great machine , handles all the guest towels great , 1300 rpm spin does the job and Asko quiet as well .