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One word......

Deeeeeeee-mented!

Lawrence/Maytagbear.

(OK, a few more words--as if I would want the chemical laden stuff of P&G where I sleep.)
 
Obviously enough of us wish to sleep inside perfume bottles to support these products. I think it's the same people who use Glade air fresheners.
 
I've seen some television adverts for this product recently. They look pretty much like your standard Fabreeze commercial does. Sometmes this commercial will play right after a Fabreeze "Scent Free" commercial.
 
P&G should have Francine Fishpaw do the recent commercial I saw for Downy products as well. They now are touting the benefits of adding the Downy scent crystals in the wash cycle AND Downy to the rinse cycle.

Plus spray your bed every night??

All the chemical-perfume exposure will eventually catch up to human biology. Babies popping out with trigger spray noses or some such horror. Yuck.
 
I saw that stuff a while back (I think in family dollar?), and gave the spray a whiff. It smells disgusting and no more soothing than a skunk. The only febreze product I will spray in my bedroom is the air freshener in "vanilla and moonlight" scent. It has a very calming scent and is not overpowering at all. I still only use a tiny bit.
 
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