Au contraire, mon frere:
"If they would have been wise, they would have resurrected certain brands like Dash, Solo, Bold, etc., and gave them qualities that resonate more with today's consumer (HE, with softener, superconcentrated liquid)..."
It was actually a brilliant marketing move. The name "Tide" commands such a huge percentage of that market, that it made sense to gather all of their products under that powerful umbrella. Imagine how influential it is to go to the detergent aisle of the supermarket and see a sea of "Tide". Compare that effect with the effect of Robert's wonderful wall of vintage detergents. On Robert's wall, Tide is only one of many even though it repeats a couple of times. Notice how many competitors style and color their packaging to look like "Tide" decoys. No mistake there.