Persil
Well, me as a german, I smiled while reading all the posting and I was amazed that you only talk so much about Persil.
It is right that Persil may be Germanys detergent No. 1. and that Persil is a great, great brand BUT after the leading consumer mags in Germany (they tested Persil for whites and for colored clothes)Persil is not the first choice.
In the test where they tested detergents for colored clothes, Persil only won the bronze medal.
And concerning whites, Persil had to share the first place with some other brands - they were all store brands...bitter for Persil.
Well, a few months ago, Persil changed the outfit completely because of the 100th anniversary. And a new test concerning the cleaning power of detergents for whites showed that Persil only delivers moderate results - again.
I don't want to destroy anyones illusions but Persil is not so good as it always pretends.
Well, after the tests, the best detergent at the moment is Ariel (P&G) both for whites ("Ariel light-active") and for colored clothes ("Ariel Color&Style").
And did you know? - Liquid detergents are becoming more and more famous in Germany but is proven that they clean worse than powders and are more ecologically harmful then powders. But people like the liquid detergents.
And another trend is (like in the USA) that more and more detergents (liquid or powders - doesn't matter)come along with special scents like "Persil with a touch of Vernel" ("Vernel" is a softener also from Henkel like Persil).
In my opinion...that trend is horrible. Leave the scents to the fabric softeners and the cleaning to the detergents. There is no need for a detergent which smells fantastic but cleans bad. We have so many fabric softeners here (and since a year every softener has some kind of special edition with extravagant scents) so it would be better that the enterprises focus on developing a good working detergent instead of creating detergents with special scents. But thats only my opinion.
For the Persil-lovers: I added a link to the new designed persil (for those who haven't seen it yet)
Don't mind the red bow. They added it to the packaging because they sell every year for one or two months 15 % more detergent to say "Thank you" to the consumers. The bow will disappear after the end of the special offer.