Europe's confusing too!
Europe's slightly more standardised in terms of voltage than North America.
However, there are still quite a few differences in certain countries, even if there's more of a general consensus.
The voltage and frequency are totally standardised in the EU (and other surrounding countries). Australia and NZ also now followed suit too.
Voltage : 230V Single Phase / 400V Three Phase.
Frequency : 50Hz
Out of old habit, you will still get UK people referring to it as 240V (single phase) and 415V (three phase) and Irish/Continental People calling it 220V (single phase) and 380V (three phase).
The issues appliance makers face in Europe are more about plugs and sockets than voltages.
The vast majority of European countries (and many others) use the European CEE 7 system which has a socket outlet that delivers up to 16amps.
Then you've the UK, Ireland, Malta and Cyprus which use 13amp plugs
and a couple of countries that use 10A plugs.
So, appliance makers have to deal with different versions of the same appliance, especially dryers, for the countries that don't use 16A plugs.
So, drying times in the UK and Ireland are longer than in France, Germany etc with certain dryers where there might be a 16A version in France and a 10 or 13A version in the UK.
I know when we brought a dryer back to Ireland from France we had to change the socket outlet on the wall as it kept blowing the plug fuse.
Irish outlets are typically on 16 or 20Amp radials, but the plugs carry a 13amp fuse.
It was quite acceptable, legal and safe to install a 16A socket on that circuit.
The other thing in Europe is that many countries allow / encourage 400V 3-phase supplies to homes, while other countries, notably the UK and Ireland do not like that at all and encourage large single-phase supplies.
It's all a question of how the power company opted to balance its loads.
So, cooking appliances often come with options to connect them to various 3-phase hook-ups
Or, 230V 32amp circuits as found in Ireland and Britain for example.
So, it's always complicated no matter where you go I think!