That same GE coin-op (in white) was in the laundry room of my freshmen dorm in 1977-78. It wasn't in great shape, but it was fun to use, as the agitation speed seemed so fast compared to the 1960 Kenmore I'd grown up with. I always put the detergent in the Filter-Flo pan.
When I went back to the same floor the next year to visit a friend, it had been replaced with a Whirlpool.
A nice blast from the past; I hadn't seen one of those in years.