Women And Washday
I have compiled a block of laundry product commercials on three DVD's, and the striking thing I found--especially in the 50's, 60's and 70's--is the orgasmic-like reaction of women (virtually no men around) who achieved total washday nirvana. But then, the soap and detergent makers knew who to pitch their products to.
And talk about celebrities--Lily and Kaye were just some of the stars pitching laundry products. Eddie Albert (Biz); Rose Marie (Tide XK); Ed Sullivan (Fab) and even a pre-presidential Ronald Reagan (Borateem) can be seen shilling for various soaps, detergents and additives.
A great social history lesson, IMHO.