John76
I agree with you to the extent that, sometimes, manufacturers build good appliances which just aren't used right. I recollect such a situation with a very expensive countertop convection oven a few years back - the oven had a'keep warm' function (which overroad the regular thermostat to hold the oven at the low heat, regardless of the regular setting).
Unfortunately, that setting was illustrated by a pictogram which looked far more like 'bake' than the pictogram for 'bake' did.
They were failed by at least one European testing organization because they made that mistake, much less tens of thousands of unhappy customers.
So, yes, some of this is user error.
The way Alliance is approaching the problem, though, not good. They need to have a clear setting 'non-Energy Star, non-HE' which will actually use hot water and plenty of it coupled with proper agitation to clean.