I just saw this on Walmart's web site. Looked on Tide's web page and it still has the old box image. Appears to be adding more "bleaching" ingredients to encourage more to wash in cold water (ick)
"Improved" Tide with Bleach alternative powder
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Original Tide Powder
I always use original Tide powder. As long as they keep that formula I’ll be happy.
-Shannon
I always use original Tide powder. As long as they keep that formula I’ll be happy.
-Shannon
Why don't you list the ingredients or are they not listed on the website or P&G's?
Tom, as stated, this new formula isn't even on Tide's web site yet.
Likely P&G has increased ratio of sodium percarbonate and NBOS (bleach activator) to give TwB more ooph.
P&G has long since done this for versions of Ariel powder detergent sold in EU (under various names). Those "professional" and "antibacterial" versions contain a higher oxygen bleach to activator ratio than Tide.
Ariel Professional:
https://dgduupz79pcvd.cloudfront.net/documents/fusion/fus392065msds.pdf
Regarding cold water and oxygen bleaching.
There's cold water, and there's "cold" water. Long as we're discussing cold water as say 86 degrees F to about 90 degrees F, activated oxygen bleaching systems can work rather well. Sodium percarbonate will bleach very well at lower temperatures, but exposure time might need to be increased.
In Japan cold water dominates for laundry, including whites. Yet in keeping with one of the cleanest cultures on earth, whites are often brilliant and colors quite bright.
Japanese powder detergents long ago adopted oxygen bleach and activators. Like USA NBOS is favored over TAED. This likely has something to do with like North America Japan initially favored top loading washing machines. They may have had impellers instead of central beaters, but never the less.
Ratio of oxygen bleach to activator is constant. This is because basically you're created a new chemical (peracetic acid).
Peracetic acid is a far more powerful bleach than hydrogen peroxide, but is very unstable. When bleaching activator and oxygen bleach (sodium percarbonate or perborate) are combined in water both are used up to create finite amount of peracetic acid. Thus merely adding more of one but not the other won't do much.
This means adding additional sodium percarbonate or sodium perborate neat to a detergent that already has a bleaching activator and bleach won't do much.
P&G has long since done this for versions of Ariel powder detergent sold in EU (under various names). Those "professional" and "antibacterial" versions contain a higher oxygen bleach to activator ratio than Tide.
Ariel Professional:
https://dgduupz79pcvd.cloudfront.net/documents/fusion/fus392065msds.pdf
Regarding cold water and oxygen bleaching.
There's cold water, and there's "cold" water. Long as we're discussing cold water as say 86 degrees F to about 90 degrees F, activated oxygen bleaching systems can work rather well. Sodium percarbonate will bleach very well at lower temperatures, but exposure time might need to be increased.
In Japan cold water dominates for laundry, including whites. Yet in keeping with one of the cleanest cultures on earth, whites are often brilliant and colors quite bright.
Japanese powder detergents long ago adopted oxygen bleach and activators. Like USA NBOS is favored over TAED. This likely has something to do with like North America Japan initially favored top loading washing machines. They may have had impellers instead of central beaters, but never the less.
Ratio of oxygen bleach to activator is constant. This is because basically you're created a new chemical (peracetic acid).
Peracetic acid is a far more powerful bleach than hydrogen peroxide, but is very unstable. When bleaching activator and oxygen bleach (sodium percarbonate or perborate) are combined in water both are used up to create finite amount of peracetic acid. Thus merely adding more of one but not the other won't do much.
This means adding additional sodium percarbonate or sodium perborate neat to a detergent that already has a bleaching activator and bleach won't do much.
It wouldn`t surprise me if P&G had silently downgraded the formula of Tide with Bleach some time ago to make more profit for a while and for the sake of coming up with a new and improved formula which then can be aggressively advertised again.
They do it all the time and usually they do it in wise intervals in accordance with expected consumer tests.
For instance the German FS Lenor had always had 5-15% cationic surfactants as the active softening ingredient listed on the bottle.
Since a couple of weeks all the perfumy versions are <5% and the basic versions stayed the same.
In a year or so they will ramp it up again and advertise it as "softer than ever before" or "now with 50% more softness".
They do it all the time and usually they do it in wise intervals in accordance with expected consumer tests.
For instance the German FS Lenor had always had 5-15% cationic surfactants as the active softening ingredient listed on the bottle.
Since a couple of weeks all the perfumy versions are <5% and the basic versions stayed the same.
In a year or so they will ramp it up again and advertise it as "softer than ever before" or "now with 50% more softness".
Am actually rather shocked P&G is doing anything at all for TWB powder detergent.
In general one has to look quite hard and far to find powdered detergents from any brand in shops. Online things are a bit easier but since one detests Amazon with heat of many suns, that is out.
Shelves of P&G detergent offerings on this side of pond long have been dominated by liquid and now those pod offerings.
In general one has to look quite hard and far to find powdered detergents from any brand in shops. Online things are a bit easier but since one detests Amazon with heat of many suns, that is out.
Shelves of P&G detergent offerings on this side of pond long have been dominated by liquid and now those pod offerings.
Frightening
This is slightly scary considering the damage P$G has done the last few years to their lineup. If the scent is decent and the formula is in fact improved, it will be welcome. However as others have stated, I’m not going to be shocked if it leaves a lot to be desired for their sake of profit margins. With that said, I will gladly try a box when I find one.
As Laundress stated, both oxygenated bleach and activator have to be increased at the same amount. That is would be a welcome boost.
This is slightly scary considering the damage P$G has done the last few years to their lineup. If the scent is decent and the formula is in fact improved, it will be welcome. However as others have stated, I’m not going to be shocked if it leaves a lot to be desired for their sake of profit margins. With that said, I will gladly try a box when I find one.
As Laundress stated, both oxygenated bleach and activator have to be increased at the same amount. That is would be a welcome boost.
Notice the asterisk and the fine print,
*Vs Tide Original Powder. Sounds like just marketing to me. I would imagine this is the same formula as usual with bold new marketing to make you think it's a new formula when in fact it is a comparison to regular Tide.
Geoff
*Vs Tide Original Powder. Sounds like just marketing to me. I would imagine this is the same formula as usual with bold new marketing to make you think it's a new formula when in fact it is a comparison to regular Tide.
Geoff
angus
Well-known member
Hope they have changed the fragrance. I used to use TWB powder for years, but the latest fragrance, even with careful dosing and rinsing just leaves an unpleasant scent in the finished laundry (I realize this is a clearly personal matter).
"*Vs Tide Original Powder. Sounds like just marketing to me."
Likely because marketing is just what it is....
Tide "original" powder in the orange boxes is not same as TWB or now called Tide Plus Bleach.
We shall have to wait for SDS and other information on this new Tide powder. Then can compare against TWB/TPB and or regular original Tide powder.
Likely because marketing is just what it is....
Tide "original" powder in the orange boxes is not same as TWB or now called Tide Plus Bleach.
We shall have to wait for SDS and other information on this new Tide powder. Then can compare against TWB/TPB and or regular original Tide powder.
Hi Geoff . Do you still have your KA washer .
Maddening Thing About This Version of TWB
Is as with so many other P&G offerings one can only purchase from certain vendors.
Walmart and Target have this new version of TWB (at least online), but Amazon does not apparently (go figure).
Many local shops or supermarkets that do have Tide powdered detergent only have previous version, not this new one.
It's same with so many other brans from P&G such as Downy; one has to hunt down what is wanted across various vendors.
Is as with so many other P&G offerings one can only purchase from certain vendors.
Walmart and Target have this new version of TWB (at least online), but Amazon does not apparently (go figure).
Many local shops or supermarkets that do have Tide powdered detergent only have previous version, not this new one.
It's same with so many other brans from P&G such as Downy; one has to hunt down what is wanted across various vendors.
Laundress
That's true. For example I cannot seem to find some Persil liquids anywhere yet they are on the Persil (Canada) website. I did contact them and got the response to mention it to my local store managers. Right on it LOL As it is right now in every grocery store in town I've checked, from small ones to superstore sized, there might be 2 versions of Persil taking up no more that a foots width on two shelves while there are 3 shelves at least 20 feet long full of Tides and their lesser products. If I was a betting man, actually I am, I could see Persil disappearing from the Canadian market over the next few years if not sooner.
That's true. For example I cannot seem to find some Persil liquids anywhere yet they are on the Persil (Canada) website. I did contact them and got the response to mention it to my local store managers. Right on it LOL As it is right now in every grocery store in town I've checked, from small ones to superstore sized, there might be 2 versions of Persil taking up no more that a foots width on two shelves while there are 3 shelves at least 20 feet long full of Tides and their lesser products. If I was a betting man, actually I am, I could see Persil disappearing from the Canadian market over the next few years if not sooner.
Tide Coldwater "Free and Clean" is available up north, but not in USA.
I was just wondering, does anyone use the Tide Free & Gentle on a fairly regular basis? I was thinking about switching to it permanently. Had recently washed a load of soiled, stained linens in regular Tide (had been using a lower shelf detergent) and could not believe how clean and fresh the clothes came out. It was the difference of night and day. I was amazed. I have sensitive skin and have to be careful with P&G detergents after a bad, frightening experience with Gain. I also don’t want to breathe fumes from “scents,” don’t think that is healthy for me. Also does it fade dark colors?
Just asking.
I appreciate any responses.
Barry
Just asking.
I appreciate any responses.
Barry
Barry, I use Tide F&G. I've tried all their unscented varieties and the Ultra Stain Release (USR) free version only available at Target is by far the best version to get. The regular F&G version is great too but if you want the best cleaning, try the USR. I also really like their F&G powder. I use that regularly as well. I've had no issues with fading.
Have been using Tide Free and Gentle since it arrived on shelves; quite fancy it!
Add some oxygen bleach of various sorts when required and you can't fail can you?
Add some oxygen bleach of various sorts when required and you can't fail can you?
