@splittub
It's a fact that market is getting tighter day after day. of course all manufacturers must increase their profit rate to still on the market but things in Brazil are DESPERATE.
1st Quality: Years ago, Electrolux was Electrolux. No one would think of any Electrolux product being made to be cheap. We had the best vaccum cleaner, the best washer, the most reliable appliances on the market. Some models looked obsolete, ugly, the design was too square if compared to the biggest competitor (Brastemp-Whirlpool) but the washers were made to wash amazingly well and last almost forever. THe refrigerators were made to cool the foods and drinks and last almost forever, the vaccum cleaners were made to suck the tiles off the floor, swallow the rugs and maybe even the user and last forever. and the prices were honest and decent. People trusted Electrolux. It was better than WCI, better than Frigidaire, even better than the European Electrolux (including many of the brazilian projects went to european market)
Suddenly the vaccum cleaners are chinese crap, the washers became worse than chinese crap, refrigerators stop working days after the warranty expires.
We were a family, It was like a brainwash. WE MUST BE ALWAYS TOGETHER, THINK TOGETHER, WORK TOGETHER AND ALWAYS DO OUR BEST TO SATISFY THE CONSUMERS. That's what Hans always tought us.
Then Mr. "Mc Unhappy Meal" came and changed everything. Now the rule is"F**K you brazilians, we need to sabe the european arm. we need your money, no problem if you have a family to feed at home. We must fire as much as we need in your fu**ing 3rd world country to save our a** during the world crisis. We don't care about the brazilian consumers, we don't care about the prices, we need profit, profit and more profit. No matter if your washers will last 1 year, no matter if your refrigerators will die in 18 months. we don't care about you, brazilians. we're thinking of profit.
If you see the Products from my era and the products sold nowadays, you might think omg, are they made by the same company?
Millions of dollars invested in decades of researches were simply thrown down the drain. now they are making mistakes that Electrolux would never do in other times because the company knows that if it's done that way, it wont work.
Some products have ABSURD project mistakes, other are made using ridiculous weak materials on vital parts.