Home Market
That was more of an afterthought it appears.
They had a sturdy design, and selling it to normal consumers was just a nice side income.
Their service and retail infrastructure is totally focused on professional applications, and where that overlaps geographically, they just took in home consumers aswell.
So if a consumer falls out of that, they don't really care much. Don't know if I want to say "unfortunately", but at least they don't sell you a machine and then let you wait weeks for service because the next technician has to set aside an entire day for just that one customer.
That was more of an afterthought it appears.
They had a sturdy design, and selling it to normal consumers was just a nice side income.
Their service and retail infrastructure is totally focused on professional applications, and where that overlaps geographically, they just took in home consumers aswell.
So if a consumer falls out of that, they don't really care much. Don't know if I want to say "unfortunately", but at least they don't sell you a machine and then let you wait weeks for service because the next technician has to set aside an entire day for just that one customer.