Handel 1924
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Modern Living: Part Fourteen
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International 1958
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Amy Abbott 1955
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Cheer 1957
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Eljer 1963
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General Electric 1921
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Flexalum 1964
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Inland 1954
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Instant Clean 1976
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Kitchen Maid 1927
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KVP 1951
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Lightolier 1957
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Ecolo-G Phosphate-Free Laundry Detergent 1970
In 1972 the company Ecology Corporation of America and its advertising agency got in trouble with the Federal Trade Commission, not sure when the product was pulled from the market. Perhaps a product ahead of its time?
In 1972 the company Ecology Corporation of America and its advertising agency got in trouble with the Federal Trade Commission, not sure when the product was pulled from the market. Perhaps a product ahead of its time?
more on Ecolo-G Laundry Detergent
Found an ad in a very obscure newspaper from 1971 that got the company in trouble.
Found an ad in a very obscure newspaper from 1971 that got the company in trouble.
reply #62 Cheer
Cheer was pretty much uniform for hiding the brand of washer used in their ads, whether in magazines or on TV. Trim around the top was truncated and no hint of the agitator was revealed in most of their shots with an open lid. It was maddening to me. Thanks for the ads, Louis.
Cheer was pretty much uniform for hiding the brand of washer used in their ads, whether in magazines or on TV. Trim around the top was truncated and no hint of the agitator was revealed in most of their shots with an open lid. It was maddening to me. Thanks for the ads, Louis.
Dom DeLuise Ads
"AD" Automatic low-sudser Nov. 14, 1957
Isn't this what became Dash? At the bottom of the box it says Colgate.
Isn't this what became Dash? At the bottom of the box it says Colgate.
Dash was a Proctor and Gamble product. The name is now owed by another company, and is sold in some foreign countries.
I remember AD, as my mom used it occasionally.
I remember AD, as my mom used it occasionally.
AD was a competitor to both All and Dash (concentrated/not spray dried, low sudsing).
That EcoloG was likely an early non-phosphate detergent that was in essence washing soda and a light-duty detergent (dishwashing liquid---SLS or some such surfactant). Issue was less that it was non-polluting (which it was) but that it was unreasonably dangerous and caustic if you got it on your skin/eyes (chemical burns)...remember that phosphates were comparatively non-caustic and did not burn the skin particularly). and that the labeling both of the causticity and the anti-pollution characteristics were misleading and ultimately illegal. Believe that Consumer Reports did a expose about it back in the day.
That EcoloG was likely an early non-phosphate detergent that was in essence washing soda and a light-duty detergent (dishwashing liquid---SLS or some such surfactant). Issue was less that it was non-polluting (which it was) but that it was unreasonably dangerous and caustic if you got it on your skin/eyes (chemical burns)...remember that phosphates were comparatively non-caustic and did not burn the skin particularly). and that the labeling both of the causticity and the anti-pollution characteristics were misleading and ultimately illegal. Believe that Consumer Reports did a expose about it back in the day.
Another Advanced Detergent Ad from 1957
