The same way KitchenAid marketed their DirectDrive Superba top-loaders back in the day. They were mechanically identical to any old Whirlpool or Kenmore DD, but an entirely different animal because of a higher quality GoldSeal three-speed motor, more effective agitator, a slightly altered (and in my opinion, more gentle and effective) wash and spin behavior, and other components made of higher-grade plastic or steel than its WP/KM sisters.
I'm not sure what is upgraded on my Bravos-Oasis 880, but in side-by-side comparison to its WP and KM equivalent, it has a much sturdier feel and look at least in all areas interacted with directly by the user. I do know it does have the same corrosion resistant drain/recirculation pumps and shock-absorbers for sure.