New Persil launch "once in a decade break throuh"

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Yuck!

"... and new technology that allows fragrance molecules to cling to fabric throughout the wash."

I can imagine that the products will have an overpoweringly vile, cloying scent, which will linger to the point of distraction.
 
Just rubbished a few bottles of Tide liquid as could no longer abide the scents.

One was Tide with a "touch" of Downy in Clean Breeze scent. Did a load last week and noticed after line drying the scent still packed whiff. After folding noticed one's hands reeked of the same scent. Put on some clothing a few days later washed in same, and noticed later when changing that same scent was all over one's body skin. In short every thing that was touched by laundry washed in that Tide had scent rubbed off upon it.

That was it for me, so out the stuff went, along with bottle of "Colourguard" and something else which cannot recall. Happily these were gifted from trips to the laundromat so am not out good money.
 
Interesting.  The 'power gems' look a bit like the Downy Unstoppables pellets. I used to use UK (Unilever) Persil bio powder.  It was a great cleaner and I liked the straightforward, fairly unobtrusive scent.  Eventually, the cost of importing it became prohibitive, considering Tide With Bleach Alternative was its match for cleaning at a fraction of the cost.  Tide, of course, doesn't rinse out as well in soft water.

 

Aside:  Bit the bullet and ordered a couple of jugs of Perwoll Dark Intensive from Amazon.  It's become very expensive, but it keeps blacks black through quite a few washes.  Had switched to the more economical/easily-found Woolite For Dark Colors, but found black clothes went dusty/grey quickly.
 
"washed in that Tide had scent rubbed off upon it"

I found the same with P&G's Ariel Powder, and Unilever's Comfort fabric conditioner.

The Ariel got passed onto my mum. I had noticed that Comfort clogged the conditioner dispenser, and I honestly couldn't stand the smell - it was even absorbed into the plastics of the machine. So it (a small bottle) got flushed down the sink with plenty of water. And then the the drain stank of the persistent stench! Plastic drainpipes, vile.

I am wondering why exactly the fragrances are SO strong. Is it an attempt to cover up horrible chemical smells of modern formulations?

Frankly, I despair.
 
Unilever's "Neutral 0%"

Thanks for that!

Please do tell us how it performs.

Squinting at the enlarged pics on their website, the powder seems to have four enzymes: protease, lipase, amylase and mannanase. In other words, like Persil, but minus the stench.
 
Scented for what purpose?

I can understand the light scents of the detergents of old, however, in today's world clothing is rarely worn more than an hour or two before the kids throw it into the hamper---or floor. Adults just as bad. We all know people who use a towel only once. In the old days people wore clothing until it really did get dirty, and in those days a lot of people did not bathe more than a few times a week.

Adults work in offices now, not out in the fields and factories, for the most part. And under-arm deodorants are quite commonplace. Men commonly wear after-shave or cologne these days as much as women do (here in the US). And nearly everybody takes one shower a day (with their scented shampoo and soap).

Only thing I can think of is they are trying to mask the nasty odors coming from the front-load washers with the black algae and mold from chronic use of the "trailer" setting (Cold/Cold) or lack of ventilation, or both.

Kind of like the "washing-machine cleaner" they (detergent manufacturers) now market, making even more money off of their campaign of dumbing-down the public into buying their (so-called) "Cold-Water" Detergents. And, "helping" the manufacturers (they are in bed with), cope with the short-falls of their performance.

Nobody even needed, much less, thought of, a "washing-machine cleaner" back in the day, because most people had top-loaders, always used a HOT or Warm wash, regularly used Chlorine Bleach, and left the lid open so the machine could dry-out and not start to rust in between uses.

I think Laundress is right. All the heavy fragrances can be obnoxious.
The commercial phosphated detergent I buy has a nice light lemon fragrance much like the old FAB detergent did. It is easily rinsed out.
I completely understand why people are tired of all the heavy scents. I guess I won't be a new Persil customer.
 
"Ingredients list is out now and confirms what I expected those Power Gems to be, they are more or less what they look like - Megaperls run over by a truck ;-) "

There's one key difference though, neither formula has any bleach. It looks chock full of OBA's, to me, precluding it from being useful on colours. Though it does have 4 enzymes. I'll probably still try to score some from Amazon if someone imports it, lol.
 
How could I only miss there`s no bleach in it ? I hang my head in shame ;-)

But still it is just a powder that has gone through an extruder in the manufacturing process. Just like Megaperls. Nothing new or groundbreaking about it, but they look nice and I`d like to try those Power Gems.
 
I would actually reckon European guys wear a LOT more fragrances than their US counterparts. They shower just as much too.

The reason for the scents is nothing to do with masking bad odours or cleaning. Rather, it seems like a large % of consumers like these scents. I'm not a huge fan myself but, clearly someone is.
 
No Oxygen Bleach...?!

Not much use for whites. And it's very likely that traditional powders will STILL perform better at cleaning.

It's almost as though they've repackaged a 'Colour' powder into those lentils, and called it 'Standard'.

I don't think they'll last long - they'll likely to be overpriced, and not seen to be good value.

Call me underwhelmed.
 
Daily Fail Says

Looks interesting enough one supposes:

http://www.dailymail.co.uk/news/article-4634564/Could-crystals-hold-key-whiter-whites.html

Thing is P&G, Henkel, Unilever, et al all are facing the same issues; the laundry detergent market is mature and quite saturated. Worse consumers are finding out they don't need to spend on top shelf brand names when many others products will do the job just as well for less.

Of course we've seen this before, and anyone who has studied marketing and sales knows the drill.

Mature products like toothpaste, toilet tissue, washing powder, and a host of other things have pretty much reached the state of the art when it comes to innovation. That is they all pretty much do what they are supposed more or less, though some do it better than others. Enter this or that "new" feature that is supposed to make one product stand above the others.

It is amazing to one that there are shelves upon shelves of say toothpaste on shop shelves. They all do basically same thing and leaving aside taste and some other personal preferences there isn't that much difference between. Yet some cost $$$, others, $$ and still more just $.

Same thing with laundry detergents. When consumer testing groups in all countries round them up it is surprising that often the so called "bargain brands" do a respectable enough to quite good job.

In the past decade or so we've had tablets, ultra concentrated, mega perls, concentrated liquids, gels, various pods, packs or whatever; now we've got detergent that looks like bits of candy.

As for Unilever's claim there new product uses less chemicals that is hard to credit. That little list from link above made the Doomsday book look like a raffle ticket.
 
No Bleach...

Think this new product may be Unilever's nod to the fact so much in terms of household textiles and personal apparel is colors and or cannot be routinely bleached with the activated systems of old found in most EU detergents.

Am not that worried as have no doubt that Unilever will release some sort of stain "booster" to go with this new detergent that is heavy on bleach.
 
I have speculated that one reason for heavy scents is to cover up the fact that the "energy saving cold wash" has limited effectiveness.

 

In any case, I have come to a point of hating scents. I moved to using unscented in summer when I dry outside so the only scent would be the fresh outdoor scent. But I've come to a point of using unscented during dryer season simply because I've gotten tired of the often overly strong scents.

 

I used a bottle of Wisk during last winter. I got it because A) I was curious given that some here really like it, and B) it was cheap that day. It was OK as a detergent--although I don't think it was the greatest I've ever used--but I really didn't like the scent. I was able to stand it on clothes, but that was that. I had a small supply of unscented still that I used for some loads like sheets. 
 

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