I don't care for Walmart for most things but I do go there for the things I want. Still I think Walmart was chosen because it is the nations largest grocery retailer. I dont' think so but Wall Street does. My next choice is Target and local chains.
I would be upset about the labeling of ingredients except that no detergent tells us too much about what is in it except Purex. Look at Tide liquid and tell me what is in it. Look at Miele for colors and tell me the ingredients listed on the bottle. You can't see it on the label. You can see it on the web and in the case of Meiel you can't even see it on the web, however you can see it in Germany because that is the law. The Persil web site is not up yet so eventually the ingredients may or may not be there. I guess it depends on the regulations in the specific country and I have no expectation that a foreign company is going to bring its product to the USA and follow some other regulation that is not of this country. They may but they are not required to.
Perhaps oxygen bleach is one of those things that must be listed so eventually it may be there if this is the case, but for every other ingredient I don't think there is anything in the USA forcing manufacturers to disclose every ingredient beyond listing the patents. Can't find anything on a Windex bottle, Air fresheners you get the generic stabilizers, Solubilizers, Emulsifiers, corrosion inhibitor - HUH?
If it is not required companies are not going to do it and now this Pro White formula is trademarked. Is it that trademarks are exempt from listing? Samsung steam...xx... whatever is trademarked. Where is is stated that it is not really steam but just hot water blowing around in the drum. If I find a listing on a web site that Oxygen bleach is in this new Persil that's ok, and so if it is not on the box that is OK too. I am judging by how well it cleans. If it cleans as well as Oxygen bleach without Oxygen bleach I don't feel impacted.