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I have seen the "Tide with Bleach Turbo HE" here at one of the local Walmart for a while, but checked last night for persil, but nothing. Sounds like the east coast is getting the persil, and we've got the Tide turbo HE here on the west coast. I've seen this sort of thing happen before, east coast with that, west coast with this. I hope persil does make it here sometime.
 
Good to see Henkel posting video advertisements on Youtube because this is where the action is nowadays, and a good way to get the news out about a new product to a younger generation of consumers.

One of the vids did say it was a Walmart exclusive. Not surprising since it is viewed as the worlds largest retailer and grocery chain at least by sales.

After Walmart, Henkel needs to branch out to other stores like Target and regional supermarket chains as well. Space is a premium at smaller stores, but even in my case where I have a smaller supermarket in my neighborhood and then it's larger brother in a mall, the smaller one still manages to provide space for all products. You may not get them in every scent but you can still buy most brands of detergents and fabric softeners.

We only know Persil as the detergent we buy online or from Miele but I think in Germany you can walk into supermarkets and find it on the shelves next to other detergents so I think this is the right move for Henkel in the USA.

This roll out has probably been in the planning stages for a while, after all you don't buy the Dial company with the intention of doing nothing with it, perhaps why Miele decided to get their own brand to sell.

I've done 3 loads of laundry today using Persil , but will comment more after I do the BIG one - the one with the heavily soiled whites. Glad to see others have had good results with this.
 
I knew about the caps. These sound like the Duocaps sold in Germany. I haven't heard of anyone there liking them that much. Anyone know what 2 in 1 with Pro Lift technology is? This is mentioned as one of the new Persil formulations in the videos.
 
Power caps

Those Power Caps look the same as the German Henkel "Duo Caps" I have here.

liamy1-2015030200405803645_1.jpg
 
Yes

Yes Jerrod6, here in the UK and in Germany, Persil is a mainstream detergent, you'll find it in every store, from the main grocery stores to Costco, to the discounter stores.
 
Persil UK/Ireland/France/NZ

Just as a side note, Persil in the UK, Ireland, France and NZ is *not* the same product at all. The brand is owned by Unilever in those markets.

Persil UK/IRL is an excellent product too and I find it works very well, but it's an entirely different set of formulations to the Henkel version.

Also @liamy1 the Bio vs Non-Bio thing is bordering on ridiculous. My sister-in-law uses regular Persil Bio on her children's clothes and a friend of hers reacted in absolute horror. You'd swear she was washing her children with uranium or something the way they went on!

It's totally irrational stuff that's based on pure marketing nonsense, not science.

She uses it because non-bio does not remove baby-related stains which are very easily removed by enzymes as they're all milk, food, drool or rather more 'eww' type stuff.

Provided you're rinsing the clothes properly and not over-dosing the machine, there shouldn't be any problem. Also, I strongly suspect that most sensitivities are to scents, surfactants and OBAs not necessarily to the enzymes which are pretty naturally occurring and are often found in food and in many cases in our own digestive systems too. Your mouth is full of amylase which occurs in your own saliva for example.

---

Those products certainly look like they might be the Henkel Persil formulation.
I wouldn't see why Henkel wouldn't just produce the product in the US for the US market, it doesn't make much sense shipping detergents around the world - they're bulky, heavy and low-value generally (other than patented enzymes etc) So, you make them close to market.

If Henkel have a good formula, they can make it anywhere. So, there's no reason why Henkel USA / formerly Dial can't do it.

Purex may now become their 2nd tier brand.
 
Pronunciation is weird :D

The pronunciation of Persil on that advert is very different to the way it's said here!



Some Irish accents on Persil ads:

They massively rely on their "Dirt is Good" campaign and always appealing to parents (and the add concludes with a very sarcastic kid when asked what her mum would think of dirty clothes...)

 
Pronunciation

Yeah, I noticed the US ads were saying per-SIL, while I seemed to recall it being pronounced more like PER-sil in Germany.

Quite a few brands are pronounced differently in Britain than in the US, such as Sony, Nokia, and Peugeot - not that the last two come up very often!
 
Supersuds

Pantene is the one that always catches my ears when I'm over there!

Over here it's "Pan Ten"

Over there it's more like "Pan Teen" which to me sounds like some kind of new panty liner product :)



(Now it's approved by even the most demanding hair)
(I didn't realise hair could now do its own lab tests hehe)

To get back on topic though:

Hopefully the rest of the US consumer market will see this as excitedly as the people on here.

P&G needs to have a serious competitor in the detergent space. It seems at present 200 versions of Tide are squeezing everything else out.
 
>I certainly hope additional retailers pick this up and it isn't a Walmart exclusive. I rarely set foot in Walmart. And if I do, I usually shower immediately after getting home.

I also hope more retailers get Persil sooner or later. I don't like supporting Wal-Mart for a number of reasons.

Past this, it seems like Persil and Wal-Mart are an odd pairing. Maybe I'm just biased against Wal-Mart, and some of their customers. But I have to almost think Target would have been a more logical choice.

We'll see what happens, I guess.

Incidentally, I looked up the ad for my area, and they list a couple Persil detergent.
 
My guess is

Henkel teamed up with Wally World because of the latter's mass distribution system with locations nationwide. Not unlike Miele North America I shouldn't wonder.

To even remotely go up against P&G Henkel would either need to build a Persil relationships/distribution network from the bottom up, use their existing laundry product distribution system (Trend, Purex, etc..)or team up with a big player.

Sincerely hope this exclusive deal with Walmart is not permanent. Don't like the place and not even German Persil on the cheap could tempt me to set foot pass the door.
 
BTW...

Persil "Power Pearls" DO, and I repeat DO, contain Sodium Percarbonate.

In Fact, it's the largest ingredient, in the bottle, according to Walmart Chemical Safety.

Hazardous components CAS Number Percent (w/w)
Sodium Percarbonate 15630-89-4 10 – 25%
Benzenesulfonic acid, C10-13-alkyl derives., sodium salts 68411-30-3 10 – 25%
Sodium Carbonate 497-19-8 1 – 5 %
Sulfuric acid, mono-C12-18-alkyl esters, sodium salts 68955-19-1 1 – 5 %
Alcohols, C12-18, ethoxylated 68213-23-0 1 – 5 %
Polyethylene Glycol 25322-68-3 1 – 5 %

I'll see if I can dig up a real MSDS, later. But, Walmart's Computers had that on File.
 
Well Then Henkel/The Dial Corporation Needs To Be More Clear

With their packaging and marketing. It is odd that sodium percarbonate is not listed on label again because it is considered a hazardous chemical. Then there is the fact certain consumers may not want to use a product with bleaching agents. IMHO "Pure White Technology" just doesn't cut it.
 

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