jerrod6
Well-known member
Good to see Henkel posting video advertisements on Youtube because this is where the action is nowadays, and a good way to get the news out about a new product to a younger generation of consumers.
One of the vids did say it was a Walmart exclusive. Not surprising since it is viewed as the worlds largest retailer and grocery chain at least by sales.
After Walmart, Henkel needs to branch out to other stores like Target and regional supermarket chains as well. Space is a premium at smaller stores, but even in my case where I have a smaller supermarket in my neighborhood and then it's larger brother in a mall, the smaller one still manages to provide space for all products. You may not get them in every scent but you can still buy most brands of detergents and fabric softeners.
We only know Persil as the detergent we buy online or from Miele but I think in Germany you can walk into supermarkets and find it on the shelves next to other detergents so I think this is the right move for Henkel in the USA.
This roll out has probably been in the planning stages for a while, after all you don't buy the Dial company with the intention of doing nothing with it, perhaps why Miele decided to get their own brand to sell.
I've done 3 loads of laundry today using Persil , but will comment more after I do the BIG one - the one with the heavily soiled whites. Glad to see others have had good results with this.
One of the vids did say it was a Walmart exclusive. Not surprising since it is viewed as the worlds largest retailer and grocery chain at least by sales.
After Walmart, Henkel needs to branch out to other stores like Target and regional supermarket chains as well. Space is a premium at smaller stores, but even in my case where I have a smaller supermarket in my neighborhood and then it's larger brother in a mall, the smaller one still manages to provide space for all products. You may not get them in every scent but you can still buy most brands of detergents and fabric softeners.
We only know Persil as the detergent we buy online or from Miele but I think in Germany you can walk into supermarkets and find it on the shelves next to other detergents so I think this is the right move for Henkel in the USA.
This roll out has probably been in the planning stages for a while, after all you don't buy the Dial company with the intention of doing nothing with it, perhaps why Miele decided to get their own brand to sell.
I've done 3 loads of laundry today using Persil , but will comment more after I do the BIG one - the one with the heavily soiled whites. Glad to see others have had good results with this.
