Review: Detergent aisles of American supermarkets

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mrwash

Well-known member
Joined
Sep 1, 2007
Messages
265
I have to say that I am a bit disappointed about the selection of detergents that American supermarket offer. Maybe I just have seen the wrong shops but I have been to Walmart, Lucky's, Safeway, Ralphs, Albertson, Winn Dixie and none of them had at least half of the products that are available on the market. Target was one of the biggest disappointments even if I thought that Target is so huge that they should carry nearly everything - big mistake. Also Walmart: Shelves often were half empty, no one would refill the products that have been sold out. Powders are hard to find in general, as the customer seems to prefer liquids but that is the same as here. Maybe I have to find even bigger stores like SuperKroger or Big Kmart but that will not be easy...

Any recommendations of supermarkets that carry a good selection? Thanks
 
Where in the USA were you (are you?)?

Here are my observations:

1. Selection in large supermarkets in the east are far better than in the intermountain west. (The intermountain west are the Rocky Mountain states of Montana, Idaho, Wyoming, Colorado, Nevada, Utah, parts of Arizona. The front range of Colorado is NOT considered 'intermountain' as a geographic designation but we aren't midwest so we are intermountain LOL). It's just population density!

2. Supermarkets in large California cities may be better, but I haven't been in one for 20 years+ so it's tough to say.

3. Atlanta has big supermarkets with good selection.

IN GENERAL, my observation even in the east is that times are pretty tight and selection across the board is less than it used to be - for detergents and everything else.

What do the rest of you guys think?
 
Exactly

They just don't have as many detergents as they used to. OTOH, there are a lot MORE of other cleaning products for kitchen/bathroom use -- it's gotten pretty ridiculous.

Don't overlook dollar stores (Dollar General, Family Dollar, Dollar Tree). The ones around here still have a fair amount of powders and they often have different brands or varieties that supermarkets or big box discounters.
 
I think some brands have been pushed off the shelf to make room for the 36 variants of Tide. Remember when Tide was a single-choice brand? Plus, it seems some brands that were popular in the 1960's and '70's have been taken over by other manufacturers and are relegated to Dollar stores.

As for the dearth of powders, we can thank the power of advertising. Liquids are seen as easier to use, and maybe even as better performers. I'm the only person I know who still uses powdered detergent.

If the Pods catch on (three versions of Tide Pods are already on the shelves), we may be saying, "Remember when we lugged around big jugs of liquid detergent?"
 
"I think some brands have been pushed off the shelf to make room for the 36 variants of Tide."

And I think it's also probable some things have vanished to make room for other things in the store. Stores in my area seem to keep adding new things. For example, as of June, all grocery stores added liquor (when liquor sales were privatized in WA). Trust me: they didn't add a few extra feet to the grocery store. They rearranged the existing space, and some products vanished.
 
Remember when Tide was a single-choice brand?

I sure do. And 5 billion versions of Tide (but who counts?) seems insane.

It's almost like the US car industry. Once different vehicles were marketed under different division names. A Chevrolet was one thing, and a Buick another. Then something changed, and sometimes the same car showed up under as many as 5 different names with minor changes. Or so it seemed.
 
I second Supersuds

I have found a better selection of powders at low-end stores such as Family Dollar, Dollar General, and Big Lots. Frankly, when I'm looking for powder, I shop where poor people shop (which is where I do most of my shopping anyway....).

There can also be interesting selections at small neighborhood grocery stores (in my area, the Latino oriented and Korean-operated stores). Also, independent hardware stores. I was at an Ace franchise just yesterday and they carried "Spic'N Span" general purpose cleaner, in powder. Not laundry detergent, but I haven't seen that stuff in years.

The big chains deal in volume and price, not necessarily choice.
 
You Can Find A Thousand Versions of Tide Liquid Detergents

At 9 out of 10 supermarkets around here but powdered is O-W-T, out.

Some have one or two choices of the small "ultra" boxes of powder and they are usually on the bottom shelves or otherwise hidden.

Thing is supermarket managers shelve according to various policies, including any input/demands from the vendor. A huge amount of market research goes into shelf placement in shops and products are always looking to get the prime spaces where Madame looks first.

To find powders try small discount health and beauty stores (usually but not always run by Indian or Asian Americans). They usually carry old, discontinued and over stock so chances of finding powder detergent maybe greater.

For what its worth you can find Tide powder online from legit vendors and then those on fleaBay that are offering several large boxes for a discounted rate. Long as you don't ask too many questions and are comfortable with purchasing goods that "fell off a truck", then have at it.
 
My Dear Frigilux

Should one ever have the desire to aquire goods with an "odd* past know just where to go; one grew up in an area where certain gentlemen made the antics of "The Sopranos" seem like a Bugs Bunny cartoon. Many of their children were my classmates and as wont for small town living the families mixed socially and or at least knew of each other.

Being as that may should one require the need of your services, please show up to collect me in the Mercedes. It does so make a nice impression on the jailers. *LOL*

*LOL*
 
Powdered Tide is not scarce here. There are at least a half dozen flavors, maybe twice that.

Detergents play the same "shelf space" game that softdrinks and salty snacks do.

Why people go to Walmart defies reason. They have poor selection, empty shelves, and on certain items grocerys like Kroger beat their prices and have full stocks. Not to mention the atmosphere is often that of a poorly-maintained zoo. With poorly staffed and undisciplined checkouts, and the parking lot is like a war zone. It's the worst shopping experience I have ever..... experienced. Like a DMV driver's license office that sells groceries.
 
Then let me ask another question: In your opinion, which supermarket does offer the biggest variety of detergents? You have to know, I often just stay for 24 hours or one and a half day in the US so I have to plan shopping trips carefully and don't have time to waste.

I do stay in the big cities of the coast, not so much in the central (with a few exceptions).
 
What an interesting thread...

It is interesting, in the last few years I've become a detergent hound of sorts. I really enjoy shopping for it, and buying it, and of course using it. In 2008, I remember a point where I had to rinse a bottle of liquid (to get use of the several tablespoons in the bottom) and mix it with a half scoop of powder just to get a load of laundry washed, then I had to go to the store in a major thunderstorm to buy something else. Today? Not quite the same - I have enough detergent to last several (ok, many) years. I've been giving it to family, co-workers, friends, and charity on a regular basis trying to thin it out.

I too prefer powders, at least currently. This thread has touched on several interesting topics, so I'll try to add what I can where it might be helpful.

First, there are so many detergents available overall, that if a U.S. store had EVERYTHING that they could, they would far exceed their space allocation and we as consumers would probably be overwhelmed to the point of indecision. I remember as a kid when the detergent aisle in the grocery store seemed to take up the entire aisle, end to end. Not anymore, BUT, stores were smaller then and thus the aisles were shorter, AND detergent packages were bulkier. This was when we had one version of Tide, one All, one Gain, etc etc. Thus stores could carry most of the market offerings, but even then one chain usually had a brand or two that another didn't, or a size that another didn't.

It sounds like consumers in the U.S. and Western Europe are mostly liquid buyers now. Liquids are easier to measure, less likely to spill, and easier to carry. Even P&G will tell you that powders are better for certain stains, and liquids for others, but consumers are predominantly buying liquids, thus this is what stores are stocking.

If you want some fun, check out Tide's website, and that of Gain, Era, Cheer, All, Surf, Wisk, etc. You can learn all about the total of what's available from these brands. Most stores don't have half the available products from prolific brands like Tide and Gain. Odd that yesterday I found a type of Tide in a grocery here that is not yet on Tide's website -- Liquid Tide with Downy in Downy Unstoppables scent.

On Walmart - typically in this area, Walmart is one of the least costly places to buy detergent. Their shelves get picked-over because they sell so much. They do their re-stocking at night mostly when shopper volume drops off. They also seem to have a very large selection including a decent supply of powders. I am not a Walmart fan so I seldom visit there.

My favorite grocery store here is a bit unusual in that it has a plentiful powder supply still. Tide (in two scents), Tide w/Bleach, Tide HE, five varieties of Gain powder, two Surfs, two Fabs, a couple Arm & Hammer, Purex, Trend, all this in more than one size. I've probably forgotten others as well. The chain is called Bi-Lo. Another local, Harris Teeter, has about three total items of powder and is almost insulting.

Gain has just started marketing their powders at a new lower price. This will be interesting -- powder is already more economical on a per load basis typically as a 40-load box of powder sells here for about the same price as a 32 load bottle of liquid. P&G probably has under-utilized powder processing equipment they want to ramp up.

I agree with the comments about local stores, mom and pop shops, etc. They often have a brand or two, or a different variety than what can be found elsewhere. I am very cautious of Dollar General however. Their gimmick is to sell the 40 ounce bottle of the same thing everyone else is selling in 50 ounce, or the 75 ounce instead of the 100. The bottles look the same, but the shelf prices are lower, thus the consumer thinks they are getting a bargain, when in reality they are paying more on a per load basis. Recently while at the Bi-Lo, I was looking at the multitude of Tide, and a lady walked by, turned, looked at me, and said "General Dollar, General Dollar!". I said "Pardon me?" and she said "General Dollar! Much cheaper -- don't buy that here". I laughed...

One final thought for the author of this thread (mrwash) - if you want to tell us where you'll be visiting in the future, some of the members in the know with that area can suggest stores to visit that will be worth your time. I suspect the answer will be different for each major city that you visit.

Gordon
 
mrwash-- You already seem to be hitting the major grocery chains in the cities you've visited. Many of us have noticed that store shelves are lined with fewer brands, but more variations of particular brands such as Tide and Gain. If you can find one of the "Dollar" stores mentioned in Supersuds's post, you might find a few different brands than are on the shelves of the stores you visited. Good luck to you!
 
Thanks @ all first. If I may I will list the cities where I am able to fly to: The cities that I visit the most are:

San Francisco
New York
Miami

Followed by:

Chicago
Denver
Dallas
Houston
Orlando
Seattle
Boston
Philadelphia

Maybe someone has a good advice which stores in which of these cities have a good variety of detergents. If you mention a store with multiple shops, the exact location would be nice, so that I can look up if it is possible for me to go there. Thank you so much
 
One thing to remember------

for all of our overseas friends, is that there really is no truly national grocery store chain here in the States. Even Kroger is not in all areas. They have not been in my corner of Ohio (the upper right corner) in years...at least 20. It is amusing, for their headquarters are in the lower left corner of Ohio. The continental (48 states) United States is a pretty large landmass. Texas alone, is roughly the size of France.

Yes, we do have Aldi, but Aldi is not a full line supermarket, and their detergent selection is extremely limited. Wal*Mart comes close to a nation-wide grocery, but the ones nearest me are run in such a way that I do not want to buy perishables there. The supermarket I go to is a locally run chain, with its headquarters about 12 miles from me.

From a traveler's standpoint, the trouble with Sears' excellent Ultra Plus detergent in the orange box is that even the smaller box, at about 5.5 Kilos is very large.

Lawrence/Maytagbear
 
Lawrence, I know that. I have read so much about American supermarkets and who belongs to who and which chain bought the other one that I was dizzy afterwards. Maybe I get some advice which shop does carry a good selection. I don not stick to one specific chain. My only thought was - the bigger the store, the bigger would be the detergent aisle....Well, I was wrong.
 
Hmm

 

I remember reading an article two years ago  in the WSJ describing a visit to Brazil by the CEO of P&G.  He entered a store saw a shelf full of powdered detergents and proclaimed that he envisioned seeing the shelves full of liquid detergent.

 

I remember this because it showed that liquid detergents filling the market is no accident and they are not there just because consumers want them.  I guess Liquids have their place especially in water temperatures of 85F, but I find them messy, and hard to dose.  This is an advantage to manufactures because folks just pour it in and go, and may never get the actual  amount of loads advertised. Powder--I know what a tablespoon is because that's what I dose with.  Liquid - can you even see line 1 in the colored cap? Is this an accident?  I bet not.  Spill it....and it is all over the place  thick and sopping wet.  At least with powder I can suck it up with my hand held and even reuse it.

 

Choice? - In most of the stores I shop on the east coast there are almost no powders. Still  trying to find Tide with bleach powder - no box in sight -  anywhere.  I also can't find Finish DW powder which, buy the way, cleans almost as well as Finish Quantum tabs, but is cheaper to buy.

 

In defense of liquid, Tide Total care does an all right job and rinses clean but lacks oxygen bleach that helps clean whites and brights but it also has OBA's that make darks shimmer under the light - not for me.

 

Another thing to consider is that in each location supermarkets will stock what sells.  So even though there may be a variety of detergents on the overall market each supermarket may limit their  selection to the items that sell the best - even if consumers were duped into buying  it. 

 

Philadelphia?  - where do you stay when you are here?
 
"Should one ever have the desire to aquire goods with an "odd* past know just where to go; one grew up in an area where certain gentlemen made the antics of "The Sopranos" seem like a Bugs Bunny cartoon. Many of their children were my classmates and as wont for small town living the families mixed socially and or at least knew of each other. 

Being as that may should one require the need of your services, please show up to collect me in the Mercedes. It does so make a nice impression on the jailers. *LOL* 

*LOL*
 "

My kind of woman....if we are going to do it......do it with class!

 
To me the focus upon liquids is hard to fathom. Consumer's has said time and again that powders are more concentrated, which only stands to reason as the water in liquids can only dilute them. Powders are cheaper to ship, water is HEAVY (8lb/gal). Powders can contain sequenced elements (bleaches, enzymes) that can't always be premixed with water for full effect. I have used both but always come back to powder.

Back toward topic, stores, it's almost impossible to predict what region has what chains or what the individual stores offer. I shop at Kroger but there are items at Albertson's directly across the street that Kroger doesn't have. Albertson's is substantially more expensive across the board, which is important to me but perhaps less so to an international/transcontinental traveler.
 
Liquid vs Powder Detergents

By and large liquid detergents are better for oil/grease/fat stains and powders for clay. Yes, there are other factors and the lines can blur a bit but by and large there you have it.

At least in the USA the numbers of persons whom actually get their clothing "dirty" with clay/dirt type of soils such as farmers or wallowing around in the mud are few (and that often today includes children). Most clothing today is soiled mainly by body oils, sweat and perhaps food or other stains. The surfactants in modern liquid detergents along with complex enzymes found in the TOL versions are usually enough to deal with such laundry.

There is also the increasing demand upon washing machines to use less hot or even warm water, the temperatures most powders work best and more importantly dissolve in, as opposed to cold water.

In Europe and the UK where front loaders with their own heaters dominate powder detergents long have had oxygen bleaching agents, which accounts for their excellent stain removal. Indeed Which? UK dethroned Ariel Excell and other gel/liquid detergents because of their poor stain removal. That is based largely on their lacking bleaching agents.

In the USA where chlorine bleach still dominates on laundry day this is less of a problem as it can and is used with either powder or liquid detergents. However P&G owns all the key patents for oxygen based bleaching systems including those using activators so other than Tide or Gain powders with bleach (are there others?)there aren't other choices. Have not looked so do not know if these new Pod detergents by P&G contain oxygen bleach or not.
 
Family Dollar...

Is VERY convenient to quickly walk-in and walk-out with just a few things. The two I frequent are always CLEAN, no lines of folks waiting to check out unlike Wally World - plus staff are reasonably nice. I like the size of packaging for Tide With Bleach (powder) sold there. Also - they offer original plain ol' Regular NON-CONCENTRATED Downey. IF I want just a little softener am not having to mess with concentrated stuff that doesn't smell all that nice...those 'unstoppables' are just awful.
They also sell my favorite candy - NECCO wafers :=)
 
MrWash-Flo---

I was not meaning to be insulting in my previous post. I am very sorry if it sounded that way to anyone here.

Lawrence/Maytagbear
 
Could Be Wrong

But laundry along with cleaning products in general tend to be rather a mature market. There are several huge supermarkets in my area (Key Food, Gristides, etc) that do have a large laundry product section but the entire section is also devoted to all and sundry that comes under houshold cleaning products.

By the way have you tried K-Mart in the East Village (Manhattan)? They have or at least had a very large and decent laundry/household cleaning section last time one was there. However it has been almost a year since one was there last so cannot say what is still there.
 
Launderess, what you say may be true in the "big city", but I know lots of people who get their clothes dirty with "dirt". Not just farmers either - add in landscapers, masons, and just about any other type of construction or maintenance workers. Come to think of it, many of those people live in cities too. As for children, I know plenty who get grimy playing by the creek, or playing football or other sports, etc. Not all children are parked in front of a video game or TV in their fancy apartment or suburban house. Perhaps you need to visit the rest of the country, especially outside of metropolitan areas.
 
Be aware everyone. In the mid 00s I conducted a semi-comprehensive study of bleaches. I was in martial arts trying to keep my uniforms their original color whilst grinding on the floor. I found BOTH chlorine and oxygen bleaches rapidly degraded fabric (cotton) integrity.

You can have it white and throw it away tonight, or have it gray and wear it another day. You can't have both.
 
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