Review: Detergent aisles of American supermarkets

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mrwash

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Sep 1, 2007
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I have to say that I am a bit disappointed about the selection of detergents that American supermarket offer. Maybe I just have seen the wrong shops but I have been to Walmart, Lucky's, Safeway, Ralphs, Albertson, Winn Dixie and none of them had at least half of the products that are available on the market. Target was one of the biggest disappointments even if I thought that Target is so huge that they should carry nearly everything - big mistake. Also Walmart: Shelves often were half empty, no one would refill the products that have been sold out. Powders are hard to find in general, as the customer seems to prefer liquids but that is the same as here. Maybe I have to find even bigger stores like SuperKroger or Big Kmart but that will not be easy...

Any recommendations of supermarkets that carry a good selection? Thanks
 
Where in the USA were you (are you?)?

Here are my observations:

1. Selection in large supermarkets in the east are far better than in the intermountain west. (The intermountain west are the Rocky Mountain states of Montana, Idaho, Wyoming, Colorado, Nevada, Utah, parts of Arizona. The front range of Colorado is NOT considered 'intermountain' as a geographic designation but we aren't midwest so we are intermountain LOL). It's just population density!

2. Supermarkets in large California cities may be better, but I haven't been in one for 20 years+ so it's tough to say.

3. Atlanta has big supermarkets with good selection.

IN GENERAL, my observation even in the east is that times are pretty tight and selection across the board is less than it used to be - for detergents and everything else.

What do the rest of you guys think?
 
Exactly

They just don't have as many detergents as they used to. OTOH, there are a lot MORE of other cleaning products for kitchen/bathroom use -- it's gotten pretty ridiculous.

Don't overlook dollar stores (Dollar General, Family Dollar, Dollar Tree). The ones around here still have a fair amount of powders and they often have different brands or varieties that supermarkets or big box discounters.
 
I think some brands have been pushed off the shelf to make room for the 36 variants of Tide. Remember when Tide was a single-choice brand? Plus, it seems some brands that were popular in the 1960's and '70's have been taken over by other manufacturers and are relegated to Dollar stores.

As for the dearth of powders, we can thank the power of advertising. Liquids are seen as easier to use, and maybe even as better performers. I'm the only person I know who still uses powdered detergent.

If the Pods catch on (three versions of Tide Pods are already on the shelves), we may be saying, "Remember when we lugged around big jugs of liquid detergent?"
 
"I think some brands have been pushed off the shelf to make room for the 36 variants of Tide."

And I think it's also probable some things have vanished to make room for other things in the store. Stores in my area seem to keep adding new things. For example, as of June, all grocery stores added liquor (when liquor sales were privatized in WA). Trust me: they didn't add a few extra feet to the grocery store. They rearranged the existing space, and some products vanished.
 
Remember when Tide was a single-choice brand?

I sure do. And 5 billion versions of Tide (but who counts?) seems insane.

It's almost like the US car industry. Once different vehicles were marketed under different division names. A Chevrolet was one thing, and a Buick another. Then something changed, and sometimes the same car showed up under as many as 5 different names with minor changes. Or so it seemed.
 
I second Supersuds

I have found a better selection of powders at low-end stores such as Family Dollar, Dollar General, and Big Lots. Frankly, when I'm looking for powder, I shop where poor people shop (which is where I do most of my shopping anyway....).

There can also be interesting selections at small neighborhood grocery stores (in my area, the Latino oriented and Korean-operated stores). Also, independent hardware stores. I was at an Ace franchise just yesterday and they carried "Spic'N Span" general purpose cleaner, in powder. Not laundry detergent, but I haven't seen that stuff in years.

The big chains deal in volume and price, not necessarily choice.
 
You Can Find A Thousand Versions of Tide Liquid Detergents

At 9 out of 10 supermarkets around here but powdered is O-W-T, out.

Some have one or two choices of the small "ultra" boxes of powder and they are usually on the bottom shelves or otherwise hidden.

Thing is supermarket managers shelve according to various policies, including any input/demands from the vendor. A huge amount of market research goes into shelf placement in shops and products are always looking to get the prime spaces where Madame looks first.

To find powders try small discount health and beauty stores (usually but not always run by Indian or Asian Americans). They usually carry old, discontinued and over stock so chances of finding powder detergent maybe greater.

For what its worth you can find Tide powder online from legit vendors and then those on fleaBay that are offering several large boxes for a discounted rate. Long as you don't ask too many questions and are comfortable with purchasing goods that "fell off a truck", then have at it.
 
My Dear Frigilux

Should one ever have the desire to aquire goods with an "odd* past know just where to go; one grew up in an area where certain gentlemen made the antics of "The Sopranos" seem like a Bugs Bunny cartoon. Many of their children were my classmates and as wont for small town living the families mixed socially and or at least knew of each other.

Being as that may should one require the need of your services, please show up to collect me in the Mercedes. It does so make a nice impression on the jailers. *LOL*

*LOL*
 
Powdered Tide is not scarce here. There are at least a half dozen flavors, maybe twice that.

Detergents play the same "shelf space" game that softdrinks and salty snacks do.

Why people go to Walmart defies reason. They have poor selection, empty shelves, and on certain items grocerys like Kroger beat their prices and have full stocks. Not to mention the atmosphere is often that of a poorly-maintained zoo. With poorly staffed and undisciplined checkouts, and the parking lot is like a war zone. It's the worst shopping experience I have ever..... experienced. Like a DMV driver's license office that sells groceries.
 
Then let me ask another question: In your opinion, which supermarket does offer the biggest variety of detergents? You have to know, I often just stay for 24 hours or one and a half day in the US so I have to plan shopping trips carefully and don't have time to waste.

I do stay in the big cities of the coast, not so much in the central (with a few exceptions).
 
What an interesting thread...

It is interesting, in the last few years I've become a detergent hound of sorts. I really enjoy shopping for it, and buying it, and of course using it. In 2008, I remember a point where I had to rinse a bottle of liquid (to get use of the several tablespoons in the bottom) and mix it with a half scoop of powder just to get a load of laundry washed, then I had to go to the store in a major thunderstorm to buy something else. Today? Not quite the same - I have enough detergent to last several (ok, many) years. I've been giving it to family, co-workers, friends, and charity on a regular basis trying to thin it out.

I too prefer powders, at least currently. This thread has touched on several interesting topics, so I'll try to add what I can where it might be helpful.

First, there are so many detergents available overall, that if a U.S. store had EVERYTHING that they could, they would far exceed their space allocation and we as consumers would probably be overwhelmed to the point of indecision. I remember as a kid when the detergent aisle in the grocery store seemed to take up the entire aisle, end to end. Not anymore, BUT, stores were smaller then and thus the aisles were shorter, AND detergent packages were bulkier. This was when we had one version of Tide, one All, one Gain, etc etc. Thus stores could carry most of the market offerings, but even then one chain usually had a brand or two that another didn't, or a size that another didn't.

It sounds like consumers in the U.S. and Western Europe are mostly liquid buyers now. Liquids are easier to measure, less likely to spill, and easier to carry. Even P&G will tell you that powders are better for certain stains, and liquids for others, but consumers are predominantly buying liquids, thus this is what stores are stocking.

If you want some fun, check out Tide's website, and that of Gain, Era, Cheer, All, Surf, Wisk, etc. You can learn all about the total of what's available from these brands. Most stores don't have half the available products from prolific brands like Tide and Gain. Odd that yesterday I found a type of Tide in a grocery here that is not yet on Tide's website -- Liquid Tide with Downy in Downy Unstoppables scent.

On Walmart - typically in this area, Walmart is one of the least costly places to buy detergent. Their shelves get picked-over because they sell so much. They do their re-stocking at night mostly when shopper volume drops off. They also seem to have a very large selection including a decent supply of powders. I am not a Walmart fan so I seldom visit there.

My favorite grocery store here is a bit unusual in that it has a plentiful powder supply still. Tide (in two scents), Tide w/Bleach, Tide HE, five varieties of Gain powder, two Surfs, two Fabs, a couple Arm & Hammer, Purex, Trend, all this in more than one size. I've probably forgotten others as well. The chain is called Bi-Lo. Another local, Harris Teeter, has about three total items of powder and is almost insulting.

Gain has just started marketing their powders at a new lower price. This will be interesting -- powder is already more economical on a per load basis typically as a 40-load box of powder sells here for about the same price as a 32 load bottle of liquid. P&G probably has under-utilized powder processing equipment they want to ramp up.

I agree with the comments about local stores, mom and pop shops, etc. They often have a brand or two, or a different variety than what can be found elsewhere. I am very cautious of Dollar General however. Their gimmick is to sell the 40 ounce bottle of the same thing everyone else is selling in 50 ounce, or the 75 ounce instead of the 100. The bottles look the same, but the shelf prices are lower, thus the consumer thinks they are getting a bargain, when in reality they are paying more on a per load basis. Recently while at the Bi-Lo, I was looking at the multitude of Tide, and a lady walked by, turned, looked at me, and said "General Dollar, General Dollar!". I said "Pardon me?" and she said "General Dollar! Much cheaper -- don't buy that here". I laughed...

One final thought for the author of this thread (mrwash) - if you want to tell us where you'll be visiting in the future, some of the members in the know with that area can suggest stores to visit that will be worth your time. I suspect the answer will be different for each major city that you visit.

Gordon
 
mrwash-- You already seem to be hitting the major grocery chains in the cities you've visited. Many of us have noticed that store shelves are lined with fewer brands, but more variations of particular brands such as Tide and Gain. If you can find one of the "Dollar" stores mentioned in Supersuds's post, you might find a few different brands than are on the shelves of the stores you visited. Good luck to you!
 
Thanks @ all first. If I may I will list the cities where I am able to fly to: The cities that I visit the most are:

San Francisco
New York
Miami

Followed by:

Chicago
Denver
Dallas
Houston
Orlando
Seattle
Boston
Philadelphia

Maybe someone has a good advice which stores in which of these cities have a good variety of detergents. If you mention a store with multiple shops, the exact location would be nice, so that I can look up if it is possible for me to go there. Thank you so much
 
One thing to remember------

for all of our overseas friends, is that there really is no truly national grocery store chain here in the States. Even Kroger is not in all areas. They have not been in my corner of Ohio (the upper right corner) in years...at least 20. It is amusing, for their headquarters are in the lower left corner of Ohio. The continental (48 states) United States is a pretty large landmass. Texas alone, is roughly the size of France.

Yes, we do have Aldi, but Aldi is not a full line supermarket, and their detergent selection is extremely limited. Wal*Mart comes close to a nation-wide grocery, but the ones nearest me are run in such a way that I do not want to buy perishables there. The supermarket I go to is a locally run chain, with its headquarters about 12 miles from me.

From a traveler's standpoint, the trouble with Sears' excellent Ultra Plus detergent in the orange box is that even the smaller box, at about 5.5 Kilos is very large.

Lawrence/Maytagbear
 
Lawrence, I know that. I have read so much about American supermarkets and who belongs to who and which chain bought the other one that I was dizzy afterwards. Maybe I get some advice which shop does carry a good selection. I don not stick to one specific chain. My only thought was - the bigger the store, the bigger would be the detergent aisle....Well, I was wrong.
 

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