According to Wikipedia...
<h1 class="firstHeading">Phonevision</h1>
This article is about the pay television experiments. For the photograph record video recording experiments, see
Phonovision.
Phonevision
Type
Pay television network (
movies) Country Availability <span class="flagicon">
</span>
United States Headquarters
Chicago Owner
Zenith Radio Company Key people
Eugene F. McDonald Launch date 1951
Phonevision was a project by
Zenith Radio Company to create the world's first
pay television system.<sup id="cite_ref-time001_0-0" class="reference">
<span>[</span>1<span>]</span></sup> It was developed and first launched in
Chicago, followed by further trials in
New York City and
Hartford, Connecticut.
<h2>Contents</h2>
<span class="toctoggle"> [
hide] </span>
<ul>
<li class="toclevel-1 tocsection-1">
<span class="tocnumber">1</span> <span class="toctext">History</span></li>
<li class="toclevel-1 tocsection-2">
<span class="tocnumber">2</span> <span class="toctext">Phonevision concept</span></li>
<li class="toclevel-1 tocsection-3">
<span class="tocnumber">3</span> <span class="toctext">Technical information</span></li>
<li class="toclevel-1 tocsection-4">
<span class="tocnumber">4</span> <span class="toctext">References</span></li>
</ul>
<h2><span class="editsection">[
edit]</span> <span id="History" class="mw-headline">History</span></h2>
Zenith had experimented with pay television as early as 1931, believing that advertising alone could not support television broadcasting as a viable enterprise in the long term.<sup id="cite_ref-earlytv-pv-story_1-0" class="reference">
<span>[</span>2<span>]</span></sup> Zenith had originally occupied television
channel 1 in Chicago starting on February 2, 1939, when
W9XZV went on the air.<sup id="cite_ref-earlytv-w9xzv-story_2-0" class="reference">
<span>[</span>3<span>]</span></sup><sup id="cite_ref-ctv-pay_3-0" class="reference">
<span>[</span>4<span>]</span></sup> W9XZV was America's first non-
mechanical television station and, until October 1940, the only television station in Chicago.<sup id="cite_ref-earlytv-w9xzv-story_2-1" class="reference">
<span>[</span>3<span>]</span></sup> Zenith's allocation was later moved to channel 2.<sup id="cite_ref-ctv-pay_3-1" class="reference">
<span>[</span>4<span>]</span></sup> In 1947, Zenith announced a perfected pay television system and selected the name "Phonevision" as the trademark for the concept.<sup id="cite_ref-earlytv-pv-story_1-1" class="reference">
<span>[</span>2<span>]</span></sup> In 1950, in preparation for the public pay television test, the experimental station moved from the Zenith factory to the
Field Building and became
KS2XBS.<sup id="cite_ref-earlytv-w9xzv-story_2-2" class="reference">
<span>[</span>3<span>]</span></sup><sup id="cite_ref-ctv-pay_3-2" class="reference">
<span>[</span>4<span>]</span></sup>
In July 1953, Zenith was forced to shut down KS2XBS when
WBBM-TV was moved from channel 4 to channel 2 by the
Federal Communications Commission as a side effect of channel shuffling in Michigan.<sup id="cite_ref-ctv-pay_3-3" class="reference">
<span>[</span>4<span>]</span></sup> The KS2XBS station's transmitter was later donated to Chicago's first educational station,
PBS member station
WTTW (Channel 11).
In 1954, Zenith resumed testing in the eastern United States (on WOR-TV of New York City, now
WWOR-TV of
Secaucus, New Jersey) and later negotiated foreign contracts in
Australia and
New Zealand. It also broadcast for a short time in
Connecticut. In spite of its failure to gain national success, a significant amount of publicity and advertising for Phonevision was created for a short time.
The Phonevision system was operational on station
WHCT in
Hartford, Connecticut for at least two years, ending in 1969. The station would run conventional (non-subscription) programming during the day as an "independent," and then switch to Phonevision encoded programming in the evening.
<h2><span class="editsection">[
edit]</span> <span id="Phonevision_concept" class="mw-headline">Phonevision concept</span></h2>
The concept behind Phonevision involved making
Hollywood films available to home viewers at $1 per movie (equivalent to $8.46/movie after inflation). Viewers were required to purchase a descrambler unit that sat on top of the TV, plugged into the TVs antenna leads and also into the telephone line.<sup id="cite_ref-ctv-pay_3-4" class="reference">
<span>[</span>4<span>]</span></sup> Someone wishing to view a movie would call the Phonevision operator, who would add them to the viewer queue. A signal sent via phone lines would allow the box to descramble the signal and at the end of the month, viewers would be billed for the movie on their regular telephone bill.<sup id="cite_ref-time001_0-1" class="reference">
<span>[</span>1<span>]</span></sup> Some of Zenith's 1951 model TV sets were equipped with a special connector for Phonevision, and included a section in the owner's manual explaining the Phonevision concept, providing instructions on how to order, and a schedule for film broadcasts.<sup id="cite_ref-etf002_4-0" class="reference">
<span>[</span>5<span>]</span></sup>
The
Theatre Owners of America called the service a monumental flop. However, according to then Zenith president
Eugene F. McDonald, the service was a roaring success.<sup id="cite_ref-time002_5-0" class="reference">
<span>[</span>6<span>]</span></sup> Even though the three films initially available to the first 300 test households were more than two years old, only about 18 percent of Phonevision viewers had seen them at the movies, and 92 percent of Phonevision households reported that they would prefer to see films at home.<sup id="cite_ref-time002_5-1" class="reference">
<span>[</span>6<span>]</span></sup>
<h2><span class="editsection">[
edit]</span> <span id="Technical_information" class="mw-headline">Technical information</span></h2>
This section
does not cite any references or sources. Please help improve this section by adding citations to
reliable sources. Unsourced material may be
challenged and
removed. <small>
(April 2010)</small>
The system operated by switching a delay line in and out of the video, which chopped the picture into slats (like looking through an open
venetian blind). Half of the slats would be shifted to the right by a significant amount. Decoding reversed the process and slid the other slats over the same amount, realigning the picture. The video information was also reversed in phase, exchanging black and white. The audio was processed by "frequency inversion scrambling," shifting the audio spectrum up 2.625 kHz in
frequency. This produced audio that sounded much like single sideband radio except that only high frequencies were present. Decoding of the audio was done by a dual-conversion processor. The audio was first shifted up 31.5 kHz, and then shifted down 34.125 kHz, producing a net "downshift" of 2.625 kHz. 31.5 was double the horizontal sweep frequency of 15.750 kHz, and 34.125 kHz was 13/6 ths of 15.750, giving a convenient frequency reference. The frequency tolerance was so tight that if encoded audio were recorded during a Phonevision broadcast, and then played back later into a homemade processor running on normal network programming, a slight frequency error could be detected in the restored audio. Also, when the station switched to local sync to run a local
commercial, the frequency change could be heard.
One of the major limitations of the Phonevision system was that due to the delay line being switched in and out, color could not be broadcast, as the 3.58 MHz phase lock necessary for NTSC color broadcasting could not be held. This limitation contributed to the demise of the system, along with the FCC authorization of subscription programming in 1969.