GAIN HE
I checked at Wal-Mart today as well as Albertsons and Wallgreens.All three stores had the Gain HE available.Wal-Mart has the liquid or powder for $4.97,Albertsons has the liquid for $6.99,and Wallgreens has the liquid for $5.99.Wisk HE is always at Target for about $3.99/bottle and Cheer HE is usualy the same as Gain HE($4.97/bottle)at Wal-Mart.unlike the GainHE,the Wisk HE is available in a 100 ounce bottle and has been rated best in CR for liquid detergents.It is a true lo-sudsing detergent and has had the same formula for quite a while.All is the same basic formula and we know they have been around for a while too.However,the aroma that GainHE has as well as the green cap Gain fabric softner which has the same scent,is absolutely Heavenly.Most of the time,I wash my work clothes just before I go to Homo Depot and am always asked what kind of cologne I have on.I tell them Gain and they laugh.I usualy do not dry my shirts in the dryer.I just put them on right out of the washer,get on my bike and go.by the time I get to work,it's completely dry!