All Eyes Are Upon LG
Peter:
You might link Lauren Mellies to this thread, letting her see for herself that hundreds of people with a highly demonstrated interest in laundry machines are reading it, and forming a poor opinion of the brand she represents. Reading the thread shows very clearly that LG and the insurance provider have not lived up to even the most minimal expectations of "satisfaction after the sale". LG's reputation for majors is already not that great; they're in something of the same position that Hyundai was in in the 1980s. The product is reasonably priced, and has good features, but the quality just isn't there. Hyundai got into real trouble with dissatisfied owners, losing sales and market share, because of horror stories shared between consumers. Hyundai fixed its problems in the only way that ever really works- taking a hard, honest look at its quality issues and addressing the hell out of them. No corporate spin, no Maytag-style head-in-sand. They FIXED THE PROBLEMS. Now Hyundai is a respected brand, with one of the strongest warranties in the business.
Lauren, what's it gonna be- are you guys going to fix the problem and make LG's actual user experience live up to your ad claims, or are you going to do nothing, and wait for Internet horror stories to kill your brand, like they did with the Maytag Neptune?
Ball is in your court.