here are my pics.....
When I was growing up, my mother used Arm&Hammer, then Gain, then Era. I HATE all those! I am extremly picky, besides the fact I ONLY use powder! So I also cant stand over powering strong smelling laundry detergent. So I either buy Surf. I like Surf beaucse it is reasonalbly priced, cleans well, and has a pleasent suttle sent. But I have recently discoverd Cheer! I was sceptical at first, but found it is equally as pleasent, and cleans just as well as Surf. I simply dont have the money to undulge on Tide, or the Sears brand, or those would also be in the running.