When did Cacade boxes turn green?

[lordkenmore]

Today's POD is an old Cascade ad. It shows a box of Cascade that has a yellow box. (I'll post a clipping of part of that ad as illustration.) I'm wondering once again when they went to the green box? I don't recall  seeing anything but green in real life...but I'm not sure I ever saw a box earlier than the 80s in real life.

 

[cuffs054]

Just after Finnish got better ratings.

 

[polkanut]

I think they mentioned it having a pine scent in the ads from this era as well.

 

[launderess]

You'll have to contact P&G for exact answer

But Cascade was launched January 1955 in a pine scent with blue/green granules. This was the yellow box you see in old adverts from the 1950's.

However by 1960 we see he familiar green box in adverts both print and television.