passatdoc
Well-known member
"Launderess you are so right about Germans having a thing about things being clean."
In my first year German course at university, we learned the verbs "sauber machen" and "reinigen", literally "to make clean" and "to purify". One of the questions asked was, "what is the difference between "sauber machen" and "reinigen", when should you use each of these terms?"
The teacher's answer: if you have ever been in a German house during spring cleaning, you would know the difference.
Basically, Americans "machen sauber", and Germans "reinigen" (purify). For years, stats have shown that Germany households consume the most soap and cleaning products of any country in the world (pre-unification, the disparity with the rest of the world was even more pronounced). I remember seeing a table of stats in the 1980s showing that Germany consumed per capita twice as much soap and detergent as neighboring Holland. No wonder Henkel and P&G (Ariel/Klementine) have done so well!!
"Germany: where cleaning is a hobby for some."
I have friends in Germany who still wash towels, linens, and undergarments at 90 C----just like Mutti.
ps I saw my first Ariel ad with Klementine as an exchange student in Holland in 1973. We lived close enough to the border (about 12 km) that we received one German tv channel (plus NL1 and NL2). No cable yet!! I immediately recognize Klementine as a rip-off of the "Josephine the Lady Plumber" ads, for Comet kitchen cleanser, in the USA since the early 1960s. Klementine's overalls and cap, with her name embroidered on them, matched Josephine's outfit exactly. At that time, I thought, "what a blatant rip off of the Josephine concept." Many years later, I discovered that both Ariel and Comet are Proctor & Gamble products, and that P&G was free to rip off their own concept. They figured---correctly---that very few if any German viewers had ever seen a Josephine The Plumber ad in the USA.
Here is a vintage Comet ad:
(the ads on YouTube are probably late 60s or 1970s because they are in color, but I remember seeing black-and-white ads with Josephine from the early 1960s. She appeared years before Klementine. The concept was the same: Josephine is in the home to perform a repair, and while she is there she also demonstrates the cleaning power of Comet.

In my first year German course at university, we learned the verbs "sauber machen" and "reinigen", literally "to make clean" and "to purify". One of the questions asked was, "what is the difference between "sauber machen" and "reinigen", when should you use each of these terms?"
The teacher's answer: if you have ever been in a German house during spring cleaning, you would know the difference.

"Germany: where cleaning is a hobby for some."
I have friends in Germany who still wash towels, linens, and undergarments at 90 C----just like Mutti.
ps I saw my first Ariel ad with Klementine as an exchange student in Holland in 1973. We lived close enough to the border (about 12 km) that we received one German tv channel (plus NL1 and NL2). No cable yet!! I immediately recognize Klementine as a rip-off of the "Josephine the Lady Plumber" ads, for Comet kitchen cleanser, in the USA since the early 1960s. Klementine's overalls and cap, with her name embroidered on them, matched Josephine's outfit exactly. At that time, I thought, "what a blatant rip off of the Josephine concept." Many years later, I discovered that both Ariel and Comet are Proctor & Gamble products, and that P&G was free to rip off their own concept. They figured---correctly---that very few if any German viewers had ever seen a Josephine The Plumber ad in the USA.
Here is a vintage Comet ad:
(the ads on YouTube are probably late 60s or 1970s because they are in color, but I remember seeing black-and-white ads with Josephine from the early 1960s. She appeared years before Klementine. The concept was the same: Josephine is in the home to perform a repair, and while she is there she also demonstrates the cleaning power of Comet.
