People in Europe are far more technologically aware and conscious of the importance of energy and resource conservation than Americans are.
It is considered weak, almost unmanly in certain circles, to appear concerned about environmental considerations (at the same time, many of the same people have no problem surrendering their right to privacy, freedom from wiretapping and torture, fiscal sovereignity, etc., in the name of "patriotism".
There are those, who believe that we will all be "raptured" soon anyway...who should worry about water?
Meanwhile, those of us who do not deny science and are tired of falling behind the rest of the modern world are caught between the political whims of this group, versus extremists who would have you wash your clothing with a glass of water and and a toothbrush, lol!
In Europe, the toploaders available are horizontal-axis and still much more energy-saving than our beloved, yet antiquated versions. The problem is, the companies want theirs both ways and have cheapened the quality of their offerings to a product not worth saving (five minutes' examination of the new Maytag "Legacy" TL's build quality, fit, and finish are enough to convince even the most mechanically-challenged onlooker)...
What Launderess states regarding toploaders in Israel is true. Many families that make aliyah (natives of the diaspora that move to Israel permanently) put a Maytag top-loader and dryer at the top of their list of things to ship over, because they are much faster to operate than the standard, which is a European- or, rarely, an Asian-imported FL with internal heater. Once arrived, the law states than any washer not produced in Israel can be taxed as high as 200%, and the one brand of tax-exempt Israeli washer, the "Crystal", has an expected lifespan of about two years! You get one shot to bring in a certain number of tax-free appliances, and many North American expats do just that, even though bulky TLs are not well-suited to Israeli bathrooms (stackable Maytags are extremely popular). It's not really feasible to wash in cold water over there, due to the hardness of the water, and many Israelis will not give up their "boilwash"....but the American-born are used to the convenience, and will pay a premium for it.
Maytag is the preferred brand by far for washers, because there is an extensive service network (arguably, they will need it). Whirlpool TLs don't have the same sort of support there.