Use Tide and Skip Rinsing?

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Ooooh! I cringe at the thought!

Tide is already hard enough to rinse out, but just to wring and dry? What about all the detergent residue? My skin is itching just thinking about wearing Tide suds infested clothing!
If you don't rinse, how does the dirt come out and away from the wash? Bah!
 
First the (very effective IMHO) overflow rinse was eliminated in 1980 with the demise of the solid-tub SQ and the Agi-Tub...now Tide is trying to eliminate rinsing altogether! No thank you, I'll pass...
 
I imagine this ad is somewhat earlier than 1980. Maybe they're comparing the no-rinse against using soap instead of detergent (Tide), which would leave behind that icky soap-curd?
 
This is from the wringer washer era

when rinsing was not automatic, and was an extra step.

I have a Better Homes and Gardens from 1951, and the Tide ad says that rinsing is optional.

Knowing what I know about my skin, I think I'd still rinse.

Lawrence/Maytagbear
 
I agree, this was probably "in comparison to soap," and assuming people didn't overdose. But it still makes me itch just thinking about it....
 
As a child, my neighbour used a little Tide in the rinse water instead of softener, which I always thought was strange but she said it made her clothes smell good. Conversely, she would only use pure soap to wash clothes in as it was kinder to the skin...............WHAT?
 
One reason why Tide (and other early detergent brands) touted no-rinse washing was that there was a water shortage in the northeast during the early 1950's; by skipping the rinse, it was implied you could get a clean wash and use less water. Of course, I don't discount the extra step non-automatic washer owners had to go through, but I suspect the campaign ended because the feel of unrinsed laundry was simply uncomfortable. (Even soaps alluded to the claim; the Oxydol ad on the site had the woman tell viewers "this new Oxydol is not a no-rinse suds.")
 
I brought this up in an earlier post. It was largely to show the benefits of a modern synthetic detergent versus soap in that soap carried the soil in the suds which had to be rinsed away whereas detergents suspended the soil in the water. It was quickly abandoned. You remove almost as much soil in the rinsing as you do in the washing.
 

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